Industries
Commerce expertise built around the way your industry works.
Why Industry Expertise Matters
Technology only solves problems when it understands the business behind them.
Every eCommerce platform eventually reflects the complexity of the organisation it supports.
Different pricing models. Different customer journeys. Different fulfilment challenges. Different commercial priorities.
That's why our teams spend as much time understanding how businesses operate as they do understanding Adobe Commerce. It allows us to design solutions that fit the realities of each industry rather than forcing businesses into generic ecommerce templates.
Exceptional eCommerce starts with understanding the business, not just the platform.
Every eCommerce platform eventually reflects the complexity of the organisation it supports.
Different pricing models. Different customer journeys. Different fulfilment challenges. Different commercial priorities.
That's why our teams spend as much time understanding how businesses operate as they do understanding Adobe Commerce. It allows us to design solutions that fit the realities of each industry rather than forcing businesses into generic ecommerce templates.
Exceptional eCommerce starts with understanding the business, not just the platform.
Our Work
Talk is cheap. Proof is pricelss.
Talk is cheap.
Proof is pricelss.
“GENE have been the most talented, dedicated, patient and caring team we could have asked for. From new sites to critical issues, they’ve been a constant force behind our progress.”
See Case Studies
Replatformed to Adobe Commerce across 4 global storefronts, with custom product personalisation tooling and a self-service B2B portal.
See Case Studies
“We didn’t want flashy tech. We wanted technology that supports the brand. GENE understood that and delivered exactly what was needed.”
See Case Studies
“The level of involvement has been refreshing - exactly the kind of initiative we never had before. A proactive partner focused on progress, not just delivery.”
See Case Studies
Hyvä project delivered from discovery to launch in 4 months with 68.5% increase in mobile revenue.
See Case Studies
“We’ve made more progress in six weeks than in the previous two years - a step change in delivery, pace and platform confidence.”
See Case Studies
“GENE have been the most talented, dedicated, patient and caring team we could have asked for. From new sites to critical issues, they’ve been a constant force behind our progress.”
See Case Studies
Replatformed to Adobe Commerce across 4 global storefronts, with custom product personalisation tooling and a self-service B2B portal.
See Case Studies
“We didn’t want flashy tech. We wanted technology that supports the brand. GENE understood that and delivered exactly what was needed.”
See Case Studies
“The level of involvement has been refreshing - exactly the kind of initiative we never had before. A proactive partner focused on progress, not just delivery.”
See Case Studies
Hyvä project delivered from discovery to launch in 4 months with 68.5% increase in mobile revenue.
See Case Studies
“We’ve made more progress in six weeks than in the previous two years - a step change in delivery, pace and platform confidence.”
See Case Studies
Industry Thinking
Practical insight from the people helping businesses evolve their commerce platforms every day.
A structured approach to platform support, evolution and growth
Platform vs progress: The strategic dilemma in B2B eCommerce.
Commerce Strategy
B2B Commerce
Designing for complexity: Why B2B UX fails quietly, and how we fix it.
B2B Commerce
Customer Experience
Hidden in plain sight: Why B2B brands need to rethink how they use New Relic’s RUM data.
B2B Commerce
Performance & Architecture
Every industry has its own challenges.
Let's build an eCommerce platform around yours.
Whether you're selling direct to consumers, supporting complex B2B buying journeys or modernising legacy commerce operations, we'll help you create a platform that's designed around the way your business actually works.
Every industry has its own challenges.
Let's build an eCommerce platform around yours.
Whether you're selling direct to consumers, supporting complex B2B buying journeys or modernising legacy commerce operations, we'll help you create a platform that's designed around the way your business actually works.
About GENE
About GENE
About GENE
