Electrical Counter Case Study | Adobe Commerce Specialists

Using the power of Hyvä Commerce to unlock growth.

The Electrical Counter needed more than a visual redesign. A heavily customised frontend had created technical debt, slowed delivery and turned their eCommerce roadmap into a growing backlog of unresolved issues. We rebuilt the experience using the Hyvä Commerce Suite, creating a faster, more maintainable platform designed for performance, usability and long-term evolution.

Electrical Counter needed more than a visual redesign. A heavily customised frontend had created technical debt, slowed delivery and turned their eCommerce roadmap into a growing backlog of unresolved issues. We rebuilt the experience using the Hyvä Commerce Suite, creating a faster, more maintainable platform designed for performance, usability and long-term evolution.

B2B & Trade Merchants

B2B | Trade Merchants

Adobe Commerce

Hyvä Commerce

The Partnership

Rewiring the frontend with Hyvä Commerce.

The Electrical Counter came to GENE after a prolonged frontend implementation left the business with growing technical debt, delivery challenges and limited flexibility.

Instead of enabling growth, the frontend had become a barrier to change. We re-architected the experience using the Hyvä Commerce Suite, combining frontend performance improvements with a mobile-first redesign, improved navigation and checkout optimisation, all delivered within four months.

Partnership Highlights

Full frontend rebuild using the Hyvä Commerce Suite

Delivered from discovery to launch in four months

68.5% increase in mobile revenue YoY

17.7% increase in revenue per session

65% improvement in conversion efficiency

Reduced technical debt and restored delivery momentum

Introduced Hyvä CMS and Hyvä Checkout

Reworked navigation and product discovery journeys

The Journey

Projects & Milestones.

Explore our work across our three service areas.

Platform Management

Stability, security & reliability

eCommerce Evolution

Growth, optimisation & continuous improvement

Transformation

Transforming checkouts.

Improving revenue per visitor

The goal was not simply to increase sessions, but to make each visit more valuable. Following launch, revenue per session increased by 17.7%, supported by stronger engagement and improved conversion efficiency.

+17.7% Revenue Per Session

Higher Engagement

Better Session Quality

Driving mobile growth through better UX

Mobile was a core focus throughout the programme. By simplifying navigation, improving product discovery and reducing friction, mobile revenue increased by 68.5% year-on-year.

+68.5% Mobile Revenue

Improved Mobile UX

Higher Conversion Efficiency

Increasing conversion efficiency across devices

The redesigned frontend created clearer journeys and more consistent experiences across mobile and desktop. Session key event rate improved significantly, reflecting stronger engagement and purchasing intent.

+65% Conversion Efficiency

Longer Engagement

More Productive Visits

Building a foundation for continuous optimisation

The frontend reset was designed as the first phase of a longer evolution. With structural barriers removed, The Electrical Counter can now evolve the experience faster and with greater confidence.

Future-Ready Frontend

Faster Iteration

Continuous Evolution