
Commerce Platforms & Technology
One ecosystem
Mastered completely
One ecosystem
Mastered completely
One ecosystem
Mastered completely



Why Specialisation Matters
Some agencies offer everything.
We've chosen to be the best at one thing.
Every decision GENE has ever made, every engineer hired, every tool built, every problem solved, has been made in service of the same platform. Adobe Commerce and Magento isn't a specialism we offer alongside other things. That commitment shapes how we think, how we hire, and how we show up for every client who trusts us with their commerce platform.
The result is a team that recognises problems before they become expensive, builds solutions that hold under real commercial pressure, and gives advice grounded in having been here before, on many different businesses, across many different challenges. That's not something you can replicate quickly.
Every decision GENE has ever made, every engineer hired, every tool built, every problem solved, has been made in service of the same platform. Adobe Commerce and Magento isn't a specialism we offer alongside other things. That commitment shapes how we think, how we hire, and how we show up for every client who trusts us with their commerce platform.
The result is a team that recognises problems before they become expensive, builds solutions that hold under real commercial pressure, and gives advice grounded in having been here before, on many different businesses, across many different challenges. That's not something you can replicate quickly.
Product Thinking
We don't just build in the ecosystem. We've helped shape it.
For over fourteen years we've built products that thousands of merchants rely on — tools that solve real problems and push the Adobe Commerce and Magento ecosystem forward. Our early contributions include Bluefoot CMS, acquired by Adobe and transformed into Page Builder, now a native part of the platform. That product mindset doesn't stay in our R&D - it runs through every client engagement we take on.
For over fourteen years we've built products that thousands of merchants rely on — tools that solve real problems and push the Adobe Commerce and Magento ecosystem forward. Our early contributions include Bluefoot CMS, acquired by Adobe and transformed into Page Builder, now a native part of the platform. That product mindset doesn't stay in our R&D - it runs through every client engagement we take on.

Built for Adobe Commerce
We built Adobe Payment Services for Adobe, creating a native payment solution for merchants running on Adobe Commerce. It reflects the kind of platform-level product thinking that sits at the heart of GENE.

Checkout expertise at global scale
We built and support the Braintree integration for Adobe Commerce, helping thousands of merchants deliver fast, flexible and trusted payment experiences across the checkout journey.
Commerce where customers discover
ShopThru connects inspiration and purchase, enabling customers to buy from retailers without leaving the content, creator or publisher experience that sparked their interest.
Tools for better platform delivery
BlueFinch brings our product thinking into practical tools for Adobe Commerce and Magento teams, from faster project builds to simpler patching across GitHub and Bitbucket.
Our Work
Talk is cheap. Proof is pricelss.
Talk is cheap.
Proof is pricelss.


“GENE have been the most talented, dedicated, patient and caring team we could have asked for. From new sites to critical issues, they’ve been a constant force behind our progress.”
See Case Studies


Replatformed to Adobe Commerce across 4 global storefronts, with custom product personalisation tooling and a self-service B2B portal.
See Case Studies


“We didn’t want flashy tech. We wanted technology that supports the brand. GENE understood that and delivered exactly what was needed.”
See Case Studies


“The level of involvement has been refreshing - exactly the kind of initiative we never had before. A proactive partner focused on progress, not just delivery.”
See Case Studies


Hyvä project delivered from discovery to launch in 4 months with 68.5% increase in mobile revenue.
See Case Studies


“We’ve made more progress in six weeks than in the previous two years - a step change in delivery, pace and platform confidence.”
See Case Studies


“GENE have been the most talented, dedicated, patient and caring team we could have asked for. From new sites to critical issues, they’ve been a constant force behind our progress.”
See Case Studies


Replatformed to Adobe Commerce across 4 global storefronts, with custom product personalisation tooling and a self-service B2B portal.
See Case Studies


“We didn’t want flashy tech. We wanted technology that supports the brand. GENE understood that and delivered exactly what was needed.”
See Case Studies


“The level of involvement has been refreshing - exactly the kind of initiative we never had before. A proactive partner focused on progress, not just delivery.”
See Case Studies


Hyvä project delivered from discovery to launch in 4 months with 68.5% increase in mobile revenue.
See Case Studies


“We’ve made more progress in six weeks than in the previous two years - a step change in delivery, pace and platform confidence.”
See Case Studies
Platform Thinking
Technical insight from the people who build, support and evolve Adobe Commerce.
A structured approach to platform support, evolution and growth

GENE Commerce becomes an Adobe Gold Technology Partner: A story ten years in the making.
Adobe Commerce & Magento Expertise
Life at GENE

How technical stability shapes commercial confidence.
Commerce Stratey
Adobe Commerce & Magento Expertise

GENE join the Magento Association as the UK's only platinum member.
Adobe Commerce & Magento Expertise
Life at GENE

The right technology is only the beginning
Choose a platform that supports where your business is going.
Technology decisions shape everything that follows. We'll help you select, implement and evolve the platform that's right for your business today, and still right years from now.
The right technology is only the beginning
Choose a platform that supports where your business is going.
Technology decisions shape everything that follows. We'll help you select, implement and evolve the platform that's right for your business today, and still right years from now.
About GENE
About GENE
About GENE











