Oka Case Study | Adobe Commerce Specialists

Refining the platform behind modern luxury retail.

OKA’s brand is built on timeless interiors, elevated design and carefully curated customer experiences. Their platform, however, was being held back by technical complexity and operational friction.

Through platform modernisation, checkout optimisation and ongoing support, we helped build a more stable foundation for growth, enabling smarter merchandising, greater agility and continuous optimisation across the eCommerce experience.

Retail & DTC

Adobe Commerce Cloud

Luxury eCommerce Transformation

Refining the platform behind modern luxury retail.

Retail & DTC

Adobe Commerce Cloud

Luxury eCommerce Transformation

The Partnership

Simplifying the complexity behind a luxury brand.

OKA partnered with GENE at a critical moment. Their Adobe Commerce platform was multiple versions behind, performance issues were increasing risk ahead of peak trading, and the customer experience no longer reflected the quality of the brand.

We stabilised the platform, delivered multiple Adobe Commerce upgrades, rebuilt key frontend experiences and introduced a more modern checkout and merchandising ecosystem, creating a faster, more scalable and more elegant eCommerce experience across regions.

Partnership Highlights

Successfully upgraded Adobe Commerce across multiple major versions

Delivered frontend rebuild for improved speed and flexibility

Introduced Vue Checkout with mobile-first UX

Integrated Adyen, Apple Pay and Google Pay

Increased UK conversion rate by 30%

Increased US average order value by 20%

Implemented Advanced Commerce merchandising capabilities

Improved operational stability ahead of Black Friday peaks

Enabled smarter product discovery and curated merchandising

The Journey

Projects & Milestones

Explore our work across our three service areas.

Platform Management

Stability, security & reliability

eCommerce Evolution

Growth, optimisation & continuous improvement

Transformation

Major change, reinvention, scale & modernisation

Increasing revenue through checkout optimisation

Checkout was redesigned around simplicity, speed and trust across desktop and mobile journeys. The new experience introduced clearer navigation, better payment visibility and optimised guest checkout journeys, helping improve both conversion and revenue performance immediately after launch.

+17.4% US AOV

+17% UK Conversions

+3.1% US Revenue

Creating smarter discovery and personalised shopping journeys

OKA’s eCommerce roadmap extended beyond checkout into search, merchandising and customer engagement. We introduced a site selector, improved navigation flexibility and developed roadmap projects around consent-driven UX, personalised promotions and out-of-stock notifications integrated with Salesforce, creating a more intelligent and customer-centric shopping experience.

Smarter Merchandising

Salesforce Integration

Improved Customer Engagement

The Journey

Projects & Milestones

Explore our work across our three service areas.

Platform Management

Stability, security & reliability

eCommerce Evolution

Growth, optimisation & continuous improvement

Transformation

Major change, reinvention, scale & modernisation

Increasing revenue through checkout optimisation

+17.4% US AOV

+17% UK Conversions

+3.1% US Revenue

Creating smarter discovery and personalised shopping ourneys

OKA’s ecommerce roadmap extended beyond checkout into search, merchandising and customer engagement. We introduced a site selector, improved navigation flexibility and developed roadmap projects around consent-driven UX, personalised promotions and out-of-stock notifications integrated with Salesforce, creating a more intelligent and customer-centric shopping experience.

Smarter Merchandising

Improved Customer Engagement

Work With Us

Heritage brands still need modern eCommerce.

We help ambitious retailers combine performance, usability, and scalable technology to create eCommerce experiences that feel as refined online as they do in-store.

Start the conversation

Work With Us

Heritage brands still need modern eCommerce.

We help ambitious retailers combine performance, usability, and scalable technology to create eCommerce experiences that feel as refined online as they do in-store.

Start the conversation

Work With Us

Heritage brands still need modern eCommerce.

We help ambitious retailers combine performance, usability, and scalable technology to create eCommerce experiences that feel as refined online as they do in-store.