Transformation

Evolutionary leaps for ambitious
commerce brands

Transformation

For businesses who need to move beyond incremental change.

Some challenges can't be solved through continuous optimisation alone. From replatforming and international expansion to complex integrations and frontend transformation, we help businesses architect and deliver large-scale commerce change around Adobe Commerce and Magento.

Transformation is about making the right architectural and operational decisions for where the business is going next. Sometimes that means evolving existing platforms. Sometimes it means replatforming entirely. Either way, we bring the technical depth, delivery rigour, and Adobe Commerce expertise required to execute complex commerce programmes with confidence.

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Our approach

Common challenges:

A platform that's slowing growth, not enabling it

Frontend experiences that no longer reflect customer expectations

Systems and integrations creating operational friction behind the scenes

Technology decisions built around short-term fixes instead of long-term scalability

Technical debt and layered complexity making change slower, riskier, and more expensive

Where transformation can take you:

A scalable, future-ready commerce architecture

Faster, more flexible frontend experiences built for modern commerce

Connected systems that support both operational efficiency and customer experience

Technology decisions aligned to long-term business priorities

A clean, maintainable foundation that enables continuous delivery

Transformation Expertise

How we deliver evolutionary leaps in eCommerce.

A decade of deep Adobe Commerce specialisation, applied to every dimension of your platform.

Replatforming

Frontend Transformation

International Expansion

Architecture Modernisation

Complex Commerce Development

Replatforming

Frontend Transformation

International Expansion

Architecture Modernisation

Complex Commerce Development

The Bigger Picture

Transformation isn’t the end goal. It’s what unlocks the next stage of commerce growth.

The strongest commerce businesses don’t compete on platform features alone. Their platform, operations, delivery capability, and customer experience evolve together. Next level differentiation across the board.

Our transformation programmes are designed to create the technical and operational foundations for long-term growth, helping ambitious brands scale with more confidence, flexibility, and control.

Our approach

What began as a rescue project evolved into a strategic partnership.

GENE helped Tommee Tippee modernise and scale its global ecommerce ecosystem, delivering new customer experiences, bespoke functionality and international growth across 40 sites.

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Why GENE

Complex change needs experienced hands.

Complex Challenges

Specialist Delivery

Structured Execution

Long-Term Advantage

Complex Challenges

Building the projects others avoid.

From replatforming and international expansion to enterprise integrations and bespoke functionality, we specialise in solving the problems that demand real technical depth.

Why GENE

Complex change needs experienced hands.

Complex Challenges

Specialist Delivery

Structured Execution

Long-Term Advantage

Complex Challenges

Building the projects others avoid.

From replatforming and international expansion to enterprise integrations and bespoke functionality, we specialise in solving the problems that demand real technical depth.