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Your checkout works, but how hard is it making your customers work?
Adobe Commerce & Magento Expertise
Commerce Strategy
Your agency doesn’t need all the answers. It needs access to the people who do.
Industry Perspectives
The best teams are still built by connecting people
Life at GENE
Advice to the next generation: What the women of GENE wish they’d known earlier.
Life at GENE
Industry Perspectives
Why Performance Declines and How High-Performing Commerce Teams Regain Control.
Performance & Architecture
Commerce Strategy
Reset ≠ rebuild. Clearing the path without starting again.
Performance & Architecture
Commerce Strategy
The roadmap isn’t broken. We’re just asking it to do a job it was never designed for.
Commerce Strategy
GENE Commerce becomes an Adobe Gold Technology Partner: A story ten years in the making.
Adobe Commerce & Magento Expertise
Life at GENE
How we hire for culture - not just capability.
Life at GENE
How technical stability shapes commercial confidence.
Commerce Strategy
Adobe Commerce & Magento Expertise
Subscriptions that stick - For all the right reasons.
Checkouts & Payments
When the alarms sound: What a good agency does when the worst happens.
Life at GENE
The commercial case for culture.
Life at GENE
The cost of checkout friction.
Checkouts & Payments
From transactional to relational: Developing subscriptions customers actually love.
Customer Experience
Checkouts & Payments
The checkout experience audit: 5 fixes that lift conversion instantly.
Customer Experience
Checkouts & Payments
From burnout to balance: Rethinking agency culture in eCommerce.
Life at GENE
Platform vs progress: The strategic dilemma in B2B eCommerce.
Commerce Strategy
B2B Commerce
GENE join the Magento Association as the UK's only platinum member.
Adobe Commerce & Magento Expertise
Life at GENE
Unlimited Support isn’t just for emergencies.
Commerce Strategy
Adobe Commerce & Magento Expertise
How deployment inefficiencies drain your budget - and how to fix them.
Commerce Strategy
Life at GENE
The culture behind the code: Why our developers stick around.
Life at GENE
Designing for complexity: Why B2B UX fails quietly, and how we fix it.
B2B Commerce
Customer Experience
Hidden in plain sight: Why B2B brands need to rethink how they use New Relic’s RUM data.
B2B Commerce
Performance & Architecture
From chaos to clarity: Structuring your product catalogue for growth.
B2B Commerce
Performance & Architecture
Stability without disruption: Helping Southern Sheeting move to Adobe Commerce Cloud.
Commerce Strategy
B2B Commerce
Track smarter, optimise faster: Introducing the GENE New Relic RUM Page Type module.
Performance & Architecture
Commerce Innovation
From firefighting to flow: Evolving site speed with Unlimited Support and the eEvo Model™.
Performance & Architecture
Adobe Commerce & Magento Expertise
Where speed is lost: A technical guide to Adobe Commerce performance pitfalls.
Performance & Architecture
Adobe Commerce & Magento Expertise
GENEFest 2025: Colour me impressed.
Life at GENE
Speed isn’t JUST a UX issue. It’s a tech debt problem with a revenue cost.
Performance & Architecture
Customer Experience
Personalisation that performs: Our “Fresh Relevance” Lunch & Learn with Dotdigital.
Life at GENE
eCommerce in 2025: What growth-focused brands are planning next.
Adobe Commerce & Magento Expertise
Industry Perspectives
Introducing BlueFinch Patch: Updates without the drama.
Industry Perspectives
Commerce Innovation
Braintree Insights: Smarter payment ata.
Checkouts & Payments
Commerce Innovation
More than their job title: The women of GENE Commerce.
Life at GENE
Urgent action required: Braintree SDK SSL certificate update.
Checkouts & Payments
Adobe Commerce patch roundup: What’s new and important.
Adobe Commerce & Magento Expertise
Industry Perspectives
The agency model is broken: Why buying blocks of hours doesn’t work.
Commerce Strategy
Industry Perspectives
Fix the critical Adobe/Magento security vulnerability with our latest module.
Commerce Strategy
Performance & Architecture
How to remove 40% of checkout frustration with one solution.
Checkouts & Payments
Adobe Commerce & Magento Expertise
5 simple ways to improve your checkout.
Checkouts & Payments
Adobe Commerce & Magento Expertise
Cart abandonment: Explained.
Checkouts & Payments
Adobe Commerce & Magento Expertise
Pain-free upgrades explained: How our approach removes the hassle and expense from Adobe Commerce version upgrades.
Commerce Strategy
Adobe Commerce & Magento Expertise
How to increase conversion with an effective Product Detail Page (PDP).
Commerce Strategy
Customer Experience
Beyond Business: Prioritising People at GENE with Sophie Alway.
Life at GENE
Braintree Unleashed: Exploring the 2.4.7 Adobe Commerce Release for Braintree Merchants!
Checkouts & Payments
Sneak Peek: What’s Coming in the 2.4.7 Adobe Commerce Release for Braintree Merchants! An Interview with Maxine Tremain.
Industry Perspectives
Checkouts & Payments
Customer success story: Leveraging the logged in experience to drive loyalty & improve CX.
Customer Experience
Commerce Strategy
Desktop or mobile: Optimising checkout experiences on Magento.
Adobe Commerce & Magento Expertise
Checkouts & Payments
Adobe Target unleashed: Disrupting personalised brand experiences
Adobe Commerce & Magento Expertise
Customer Experience
Mastering the friction-free checkout experience.
Commerce Strategy
Checkouts & Payments
New CTO in the house - Cris Quiroz joins the GENE Team!
Life at GENE
It’s official! GENE recognised as Adobe Commerce specialist.
Adobe Commerce & Magento Expertise
Life at GENE
Shielding your brand amid holiday cyber threats.
Commerce Strategy
Customer Experience
Inside GENE’s work DNA: Lauren Beer shares insights.
Life at GENE
Party Delights’ Halloween mastery: GENE exclusive with Valeria Del Sordo.
Commerce Strategy
Adobe Commerce & Magento Expertise
Demystifying Adobe Commerce upgrades.
Commerce Strategy
Performance & Architecture
Magento upgrades: How to deliver smooth upgrades that bring your site forward (not down).
Adobe Commerce & Magento Expertise
Performance & Architecture
Adobe Commerce vs. Shopify: Making the right choice for eCommerce success.
Commerce Strategy
Industry Perspectives
GENE and Super Payments: Joining forces to power up conversions.
Checkouts & Payments
Commerce Innovation
2023 holiday sales amplified: Navigate with Adobe Commerce.
Commerce Strategy
Adobe Commerce & Magento Expertise
The impact of 3DS on checkout completion: A case study.
Checkouts & Payments
Adobe Commerce & Magento Expertise
Top eCommerce priorities for B2B sellers.
B2B Commerce
Commerce Strategy
