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Advice to the next generation: What the women of GENE wish they’d known earlier.
Life at GENE
Industry Perspectives
Why Performance Declines and How High-Performing Commerce Teams Regain Control.
Performance & Architecture
Commerce Stratey
Reset ≠ rebuild. Clearing the path without starting again.
Performance & Architecture
Commerce Stratey
The roadmap isn’t broken. We’re just asking it to do a job it was never designed for.
Commerce Stratey
GENE Commerce becomes an Adobe Gold Technology Partner: A story ten years in the making.
Adobe Commerce & Magento Expertise
Life at GENE
How we hire for culture - not just capability.
Life at GENE
How technical stability shapes commercial confidence.
Commerce Stratey
Adobe Commerce & Magento Expertise
Subscriptions that stick - For all the right reasons.
Checkouts & Payments
When the alarms sound: What a good agency does when the worst happens.
Life at GENE
The commercial case for culture.
Life at GENE
The cost of checkout friction.
Checkouts & Payments
From transactional to relational: Developing subscriptions customers actually love.
Customer Experience
Checkouts & Payments
The checkout experience audit: 5 fixes that lift conversion instantly.
Customer Experience
Checkouts & Payments
From burnout to balance: Rethinking agency culture in eCommerce.
Life at GENE
Platform vs progress: The strategic dilemma in B2B eCommerce.
Commerce Stratey
B2B Commerce
GENE join the Magento Association as the UK's only platinum member.
Adobe Commerce & Magento Expertise
Life at GENE
Unlimited Support isn’t just for emergencies.
Commerce Stratey
Adobe Commerce & Magento Expertise
How deployment inefficiencies drain your budget - and how to fix them.
Commerce Stratey
Life at GENE
The culture behind the code: Why our developers stick around.
Life at GENE
Designing for complexity: Why B2B UX fails quietly, and how we fix it.
B2B Commerce
Customer Experience
Hidden in plain sight: Why B2B brands need to rethink how they use New Relic’s RUM data.
B2B Commerce
Performance & Architecture
From chaos to clarity: Structuring your product catalogue for growth.
B2B Commerce
Performance & Architecture
Stability without disruption: Helping Southern Sheeting move to Adobe Commerce Cloud.
Commerce Stratey
B2B Commerce
Track smarter, optimise faster: Introducing the GENE New Relic RUM Page Type module.
Performance & Architecture
Commerce Innovation
From firefighting to flow: Evolving site speed with Unlimited Support and the eEvo Model™.
Performance & Architecture
Adobe Commerce & Magento Expertise
Where speed is lost: A technical guide to Adobe Commerce performance pitfalls.
Performance & Architecture
Adobe Commerce & Magento Expertise
GENEFest 2025: Colour me impressed.
Life at GENE
Speed isn’t JUST a UX issue. It’s a tech debt problem with a revenue cost.
Performance & Architecture
Customer Experience
Personalisation that performs: Our “Fresh Relevance” Lunch & Learn with Dotdigital.
Life at GENE
eCommerce in 2025: What growth-focused brands are planning next.
Adobe Commerce & Magento Expertise
Industry Perspectives
Introducing BlueFinch Patch: Updates without the drama.
Industry Perspectives
Commerce Innovation
Braintree Insights: Smarter payment ata.
Checkouts & Payments
Commerce Innovation
More than their job title: The women of GENE Commerce.
Life at GENE
Urgent action required: Braintree SDK SSL certificate update.
Checkouts & Payments
Adobe Commerce patch roundup: What’s new and important.
Adobe Commerce & Magento Expertise
Industry Perspectives
The agency model is broken: Why buying blocks of hours doesn’t work.
Commerce Stratey
Industry Perspectives
Fix the critical Adobe/Magento security vulnerability with our latest module.
Commerce Stratey
Performance & Architecture
How to remove 40% of checkout frustration with one solution.
Checkouts & Payments
Adobe Commerce & Magento Expertise
5 simple ways to improve your checkout.
Checkouts & Payments
Adobe Commerce & Magento Expertise
Cart abandonment: Explained.
Checkouts & Payments
Adobe Commerce & Magento Expertise
Pain-free upgrades explained: How our approach removes the hassle and expense from Adobe Commerce version upgrades.
Commerce Stratey
Adobe Commerce & Magento Expertise
How to increase conversion with an effective Product Detail Page (PDP).
Commerce Stratey
Customer Experience
Beyond Business: Prioritising People at GENE with Sophie Alway.
Life at GENE
Braintree Unleashed: Exploring the 2.4.7 Adobe Commerce Release for Braintree Merchants!
Checkouts & Payments
Sneak Peek: What’s Coming in the 2.4.7 Adobe Commerce Release for Braintree Merchants! An Interview with Maxine Tremain.
Industry Perspectives
Checkouts & Payments
Customer success story: Leveraging the logged in experience to drive loyalty & improve CX.
Customer Experience
Commerce Stratey
Desktop or mobile: Optimising checkout experiences on Magento.
Adobe Commerce & Magento Expertise
Checkouts & Payments
Adobe Target unleashed: Disrupting personalised brand experiences
Adobe Commerce & Magento Expertise
Customer Experience
Mastering the friction-free checkout experience.
Commerce Stratey
Checkouts & Payments
New CTO in the house - Cris Quiroz joins the GENE Team!
Life at GENE
It’s official! GENE recognised as Adobe Commerce specialist.
Adobe Commerce & Magento Expertise
Life at GENE
Shielding your brand amid holiday cyber threats.
Commerce Stratey
Customer Experience
Inside GENE’s work DNA: Lauren Beer shares insights.
Life at GENE
Party Delights’ Halloween mastery: GENE exclusive with Valeria Del Sordo.
Commerce Stratey
Adobe Commerce & Magento Expertise
Demystifying Adobe Commerce upgrades.
Commerce Stratey
Performance & Architecture
Magento upgrades: How to deliver smooth upgrades that bring your site forward (not down).
Adobe Commerce & Magento Expertise
Performance & Architecture
Adobe Commerce vs. Shopify: Making the right choice for eCommerce success.
Commerce Stratey
Industry Perspectives
GENE and Super Payments: Joining forces to power up conversions.
Checkouts & Payments
Commerce Innovation
2023 holiday sales amplified: Navigate with Adobe Commerce.
Commerce Stratey
Adobe Commerce & Magento Expertise
The impact of 3DS on checkout completion: A case study.
Checkouts & Payments
Adobe Commerce & Magento Expertise
Top eCommerce priorities for B2B sellers.
B2B Commerce
Commerce Stratey
