Our Approach

Radical collaboration that engineers outcomes

Radical collaboration that engineers outcomes

Radical collaboration that engineers outcomes

Radical Collaboration

Right model. Right mindset. Right results.

Working with an agency shouldn’t feel like hard work. It's all about "radical collaboration".


Whether we’re working with your internal devs, briefing your leadership team, or helping your eCommerce manager plan the next quarter, we operate with the same philosophy: no fluff, no silos, and no surprises.

How We Work

Clearer thinking. Better delivery. Technical excellence.

Most agencies add activity. We add clarity. Every engagement starts with an honest assessment of where your platform, your team, and your delivery model are holding you back, then we build a smarter path forward, together.

01

Client-first thinking

Decisions are driven by business needs, not technology trends. Our teams help you balance the need for a short-term solution with long-term technical stability.

02

Responsibility across the whole system

We take ownership of the platform, the model, and how work gets delivered, removing friction, not adding to it.

03

From reactive to controlled

Clear priorities, structured delivery, and continuous improvement replace firefighting and backlog noise.

04

Built for progression

We align your eCommerce capability with your growth agenda and remove the constraints that hold it back.

Why Partnerships Last

Predictability is underrated.

The relationship is built around transparency, not theatre.


You'll always know where things stand and who is responsible, and you'll work directly with the people delivering the outcomes. Problems are owned rather than passed around, priorities remain visible, and progress never disappears behind process.


Over time, the uncertainty fades and confidence returns, allowing your team to focus less on managing eCommerce and more on growing the business.

“The technology matters. The strategy matters. But the thing that ultimately defines the success of an agency partnership is the way people work together. Our approach is built around transparency, ownership and collaboration because that’s what creates momentum, builds trust and delivers long-term results. The best eCommerce businesses aren’t built through disconnected projects or transactional relationships - they’re built through partnerships where everybody is aligned behind the same outcome."
We work with ambitious brands

But what does ambition look like?

We work with businesses who know their ambition is ahead of their current eCommerce capability. Our role is to close that gap, not with more activity, but with clearer thinking, a better delivery model and technical excellence.

What does ambition look like?

The businesses we partner with share these traits:

Size - Brands where growth, complexity and global reach demand serious commerce capability.

Budget - Backing ambition with meaningful resources allocated to digital growth.

Intention - A clear intent to lead, not just maintain the status quo, but push their business forward.

Mandate - Empowered to move, with leadership alignment and authority to make change happen.

Our Work

Our experience does the talking.

  • Digital transformation driving 4x online sales in 12 months.
    See Case Studies
  • “GENE have been the most talented, dedicated, patient and caring team we could have asked for. From new sites to critical issues, they’ve been a constant force behind our progress.”
    See Case Studies
  • Replatformed to Adobe Commerce across 4 global storefronts, with custom product personalisation tooling and a self-service B2B portal.
    See Case Studies
  • Building solid foundations for smarter B2B, DTC & Trade commerce.
    See Case Studies
  • Building a B2B commerce engine for a nationwide retail network.
    See Case Studies
  • “We didn’t want flashy tech. We wanted technology that supports the brand. GENE understood that and delivered exactly what was needed.”
    See Case Studies
  • “The level of involvement has been refreshing - exactly the kind of initiative we never had before. A proactive partner focused on progress, not just delivery.”
    See Case Studies
  • Global Adobe Commerce support across 40+ sites worldwide.
    See Case Studies
  • Hyvä project delivered from discovery to launch in 4 months with 68.5% increase in mobile revenue.
    See Case Studies
  • “We’ve made more progress in six weeks than in the previous two years - a step change in delivery, pace and platform confidence.”
    See Case Studies
  • Digital transformation driving 4x online sales in 12 months.
    See Case Studies
  • “GENE have been the most talented, dedicated, patient and caring team we could have asked for. From new sites to critical issues, they’ve been a constant force behind our progress.”
    See Case Studies
  • Replatformed to Adobe Commerce across 4 global storefronts, with custom product personalisation tooling and a self-service B2B portal.
    See Case Studies
  • Building solid foundations for smarter B2B, DTC & Trade commerce.
    See Case Studies
  • Building a B2B commerce engine for a nationwide retail network.
    See Case Studies
  • “We didn’t want flashy tech. We wanted technology that supports the brand. GENE understood that and delivered exactly what was needed.”
    See Case Studies
  • “The level of involvement has been refreshing - exactly the kind of initiative we never had before. A proactive partner focused on progress, not just delivery.”
    See Case Studies
  • Global Adobe Commerce support across 40+ sites worldwide.
    See Case Studies
  • Hyvä project delivered from discovery to launch in 4 months with 68.5% increase in mobile revenue.
    See Case Studies
  • “We’ve made more progress in six weeks than in the previous two years - a step change in delivery, pace and platform confidence.”
    See Case Studies
Ready to work differently?

Let's build a better way of delivering eCommerce.

Whether you're looking for a long-term partner, planning a transformation or simply want a team that thinks differently, we'd love to hear what's next.

Ready to work differently?

Let's build a better way of delivering eCommerce.

Whether you're looking for a long-term partner, planning a transformation or simply want a team that thinks differently, we'd love to hear what's next.