Expertly crafted dishes need an expertly crafted platform.
Expertly crafted dishes need an expertly crafted platform.
Expertly crafted dishes need an expertly crafted platform.
Apetito operates in a high-stakes environment where reliability, accessibility and customer experience directly impact people’s daily lives. With a large DTC footprint across multiple regions, they needed a partner who could stabilise the platform, modernise the experience and unlock long-term growth.
Apetito operates in a high-stakes environment where reliability, accessibility and customer experience directly impact people’s daily lives. With a large DTC footprint across multiple regions, they needed a partner who could stabilise the platform, modernise the experience and unlock long-term growth.
Retail & DTC | Wholesale
Adobe Commerce
Platform Transformation
"I'm delighted. We've made more progress in 6 weeks, than in the last 2 years. It's night & day."
"I'm delighted. We've made more progress in 6 weeks, than in the last 2 years. It's night & day."
Apetito
The Partnership
From technical recovery to strategic growth.
Apetito appointed GENE following a competitive RFP, needing more than just support. They needed a partner to take control of a struggling platform.
Outdated infrastructure, technical debt and poor delivery standards from the previous agency were holding the business back. We stabilised the platform, improved core processes and created a solid foundation for growth, before moving into a roadmap focused on experience, performance and scale.
Apetito appointed GENE following a competitive RFP, needing more than just support. They needed a partner to take control of a struggling platform.
Outdated infrastructure, technical debt and poor delivery standards from the previous agency were holding the business back. We stabilised the platform, improved core processes and created a solid foundation for growth, before moving into a roadmap that focused on experience, performance and scale.
Partnership Highlights
Full platform stabilisation and security remediation
Reduction of technical debt and improved code quality
24/7 support model introduced across UK & US
Improved payment infrastructure and reliability
Delivered internal tooling to support operations
Significant UX and conversion improvements
Ongoing roadmap across multiple international sites
The Journey
Projects & Milestones.
Explore our work across our three service areas.
Platform Management
Stability, security & reliability
eCommerce Evolution
Growth, optimisation & continuous improvement
Transformation
Major change, reinvention, scale & modernisation
Smarter search and product discovery
Search and recommendations were previously manual and limited. We implemented Adobe Live Search and Product Recommendations, introducing AI-driven personalisation to improve discovery and increase revenue.
£10.5K Revenue in 3 Months
3.5%+ CTR
5% CTR on Top Products
Removing friction from sign-in and account access
Customers were struggling with login and password reset journeys, driving high support demand. We redesigned the experience and introduced OTP functionality to simplify access and reduce friction.
-54% Support Calls
-72% Reset Errors
-90% Login Issues
Continuous UX and conversion improvements
Beyond major projects, we’ve delivered ongoing UX enhancements, mobile wallet integrations and journey improvements, all focused on reducing friction and improving conversion.
Better UX
Reduced Friction
Ongoing Optimisation
The Journey
Projects & Milestones
Explore our work across our three service areas.
Platform Management
Stability, security & reliability
eCommerce Evolution
Growth, optimisation & continuous improvement
Transformation
Major change, reinvention, scale & modernisation
Smarter search and product discovery
Search and recommendations were previously manual and limited. We implemented Adobe Live Search and Product Recommendations, introducing AI-driven personalisation to improve discovery and increase revenue.
£10.5K Revenue in 3 Months
3.5%+ CTR
5% CTR on Top Products
Removing friction from sign-in and account access
Customers were struggling with login and password reset journeys, driving high support demand. We redesigned the experience and introduced OTP functionality to simplify access and reduce friction.
-54% Support Calls
-72% Reset Errors
-90% Login Issues
Continuous UX and conversion improvements
Beyond major projects, we’ve delivered ongoing UX enhancements, mobile wallet integrations and journey improvements, all focused on reducing friction and improving conversion.
Better UX
Reduced Friction
Ongoing Optimisation
Work With Us
Looking for a partner that can support growth at scale?
We help enterprise eCommerce teams modernise operations, improve reliability, and continuously optimise the customer experience without disrupting the business.
Work With Us
Looking for a partner that can support growth at scale?
We help enterprise eCommerce teams modernise operations, improve reliability, and continuously optimise the customer experience without disrupting the business.
About GENE
About GENE
About GENE
