Holcim Case Study | Adobe Commerce Specialists

Solid foundations for smarter B2B,
DTC & Trade commerce.

Managing multiple brands, customer journeys and platforms was creating growing complexity across Holcim’s digital estate. Through ongoing support, platform improvements and new Adobe Commerce development, we helped streamline the experience across Bradstone and Concrete2You, creating a more connected and scalable foundation for growth.

Retail & DTC | Trade Merchants

Adobe Commerce

Multi-Brand Digital Evolution

Solid foundations for smarter B2B,
DTC & Trade commerce.

Retail & DTC | Trade Merchants

Adobe Commerce

Multi-Brand Digital Evolution

The Partnership

Getting complex commerce back on track.

Holcim partnered with GENE to bring greater structure, stability and momentum to its Bradstone and Concrete2You digital platforms. Existing projects needed clearer ownership and operational support, while new eCommerce initiatives needed to move faster across multiple sites and brands.

We onboarded in less than a week, stabilised live environments, completed partially delivered frontend projects and introduced a more joined-up platform management approach, helping create a more scalable commerce operation.

Partnership Highlights

Onboarded and stabilised the platform estate in under one week

Transformed Bradstone into a dual-purpose eCommerce and lead generation platform

Delivered a dedicated commercial website for Bradstone’s B2B offering

Implemented SmartPay Fuse PSP integration for Concrete2You

Completed and launched a partially built frontend project

Ongoing multi-site platform management across multiple brands

Continuous patching and performance optimisation

Optimised infrastructure for peak-season performance

Improved operational ownership and delivery consistency

The Journey

Projects & Milestones

Explore our work across our three service areas.

Platform Management

Stability, security & reliability

eCommerce Evolution

Growth, optimisation & continuous improvement

Transformation

Major change, reinvention, scale & modernisation

Improving checkout flexibility for Concrete2You

Concrete2You required a more modern and reliable payment experience to support online ordering journeys. We implemented the SmartPay Fuse payment service provider integration, improving payment processing capability and supporting a smoother customer checkout experience.

SmartPay Fuse Integration

Improved Payment Experience

Reduced Checkout Friction

Creating a more scalable digital ecosystem

As the partnership evolved, the focus shifted beyond individual projects toward creating a more scalable and manageable multi-brand platform ecosystem capable of supporting future growth and ongoing eCommerce evolution.

Scalable Platform Estate

Multi-Brand Consistency

Future-Ready Foundations