Hornby Hobbies Case Study | Adobe Commerce Specialists

Keeping retailers on track with connected B2B commerce.

Hornby Hobbies needed more than a standard trade portal. Supporting over 1,000 independent retailers across brands including Hornby, Scalextric, Airfix and Corgi required a platform capable of handling complex pricing, fulfilment and forecasting workflows at scale.

We delivered a bespoke Adobe Commerce B2B experience designed around self-service ordering, ERP integration and operational efficiency.

Retail & DTC | B2B

Adobe Commerce B2B

ERP-Driven Trade Commerce

Keeping retailers on track with connected B2B commerce.

We delivered a bespoke Adobe Commerce B2B experience designed around self-service ordering, ERP integration and operational efficiency.

Retail & DTC | B2B

Adobe Commerce B2B

ERP-Driven Trade Commerce

The Partnership

Engineering a trade platform built around retail complexity.

Hornby’s retail network depended on fragmented ordering processes, manual workflows and disconnected systems that created friction for both retailers and internal teams.

We designed and delivered a custom Adobe Commerce B2B portal integrated directly with Microsoft AX ERP, giving retailers access to personalised pricing, real-time stock visibility, bulk ordering tools and advanced fulfilment logic, all within a platform built to scale across multiple brands and customer groups.

Partnership Highlights

Built a bespoke Adobe Commerce B2B portal for 1,000+ retailers

Integrated Adobe Commerce directly with Microsoft AX ERP

Introduced personalised pricing and account-specific catalogues

Developed custom CSV bulk ordering with live stock validation

Built advanced parts search and attribute-based discovery tools

Reduced manual order handling through self-service functionality

Improved operational accuracy with real-time ERP synchronisation

Supported scalable multi-brand trade operations

The Journey

Projects & Milestones

Explore our work across our three service areas.

Platform Management

Stability, security & reliability

eCommerce Evolution

Growth, optimisation & continuous improvement

Transformation

Major change, reinvention, scale & modernisation

Helping retailers forecast demand more effectively

Retailers needed better tools to plan stock purchases for seasonal launches and fast-moving product lines. We introduced forecasting functionality including wishlists, reorder prompts and future-order capabilities that encouraged smarter purchasing behaviour across the network.

Future Order Tools

Smarter Stock Planning

Improved Retailer Retention

Improving product discovery for parts and accessories

With thousands of SKUs across multiple hobby brands, retailers struggled to locate compatible accessories and replacement parts quickly. We developed advanced search and filtering functionality tailored specifically to parts-and-components use cases.

Advanced Parts Search

Faster Product Discovery

Higher Accessory Attach Rates

Creating a self-service trade experience

The new platform reduced reliance on manual ordering and account management processes by giving retailers direct access to pricing, stock availability, fulfilment information and repeat ordering tools, all within a unified self-service portal.

Reduced Manual Ordering

Improved Trade UX

Higher Platform Adoption