Party Delights Case Study | Adobe Commerce Specialists

Commerce designed life's biggest moments.

Party Delights is a brand built for celebration, but behind the balloons, banners and glitter lies a complex, high-volume retail operation that depends on technology to scale.

Retail & DTC | B2B

Adobe Commerce

Global Replatform

The Partnership

Stabilising the platform behind the party.

Party Delights came to GENE with a heavily customised legacy Magento platform that had become increasingly complex to manage and difficult to scale.

As the business grew, with multiple storefronts, international markets, and intense seasonal demand, they needed a partner to stabilise the platform, reduce technical debt, and to provide clarity on the most efficient path to sustainable growth.

Partnership Highlights

+14% increase in conversion rate

+3.5% increase in average order value

+20% increase in revenue per visitor

Replatformed to Adobe Commerce across four global storefronts

Delivered a mobile-first, wallet-ready checkout experience

Developed a custom product personalisation tool

Implemented a self-service B2B portal using Adobe’s B2B suite

Introduced automated return flows and support-saving logic

The Journey

Projects & Milestones

Explore our work across our three service areas.

Platform Management

Stability, security & reliability

eCommerce Evolution

Growth, optimisation & continuous improvement

Transformation

Major change, reinvention, scale & modernisation

Launching a self-service B2B portal

We implemented Adobe Commerce’s B2B suite to give trade customers the tools they needed to self-serve, manage accounts, and place bulk orders quickly and efficiently. By introducing features such as requisition lists, quick order functionality, credit account handling, and tailored pricing, we transformed a previously fragmented process into a streamlined buying experience designed specifically for professional trade customers.

Faster Orders

Better Trade UX

Higher AOV

Smarter product personalisation

We developed a mobile-friendly design tool that allows customers to personalise products like balloons and banners directly on the product page. By making it simple to create, preview and edit designs within the shopping journey, we removed friction and improved confidence when purchasing personalised items.

+3.5% Average Order Value

More Mobile Engagement

Fewer Design Queries

Checkout with a cause

We integrated the Pennies micro-donation platform directly into the checkout flow, allowing customers to round up their purchase and support good causes in a single tap. The experience was designed to feel natural within the journey, adding purpose to checkout without introducing friction or slowing conversion.

Strong Donation Uptake

Stable Checkout Conversion

Stronger Brand Trust

Effortless returns

We automated the returns process to remove manual bottlenecks and give customers a faster, clearer way to resolve order issues. With pre-approved return logic, automatic label generation, and real-time notifications, the new workflow reduces admin time while delivering a smoother post-purchase experience.

Faster Return Resolution

Fewer Support Tickets

Happier Customers