Souther Sheeting Case Study | Adobe Commerce Specialists

Sheet happens. Building a more reliable platform for a modern trade customer.

Southern Sheeting’s Adobe Commerce platform was struggling to support the pace and operational demands of modern trade eCommerce.

Across infrastructure, platform optimisation and checkout transformation, we helped stabilise and modernise the experience, creating a stronger foundation for scalable growth and continuous improvement.

Southern Sheeting’s Adobe Commerce platform was struggling to support the pace and operational demands of modern trade eCommerce.

Trade Merchants

Adobe Commerce Cloud

Platform Stabilisation

“The level of involvement has been refreshing. This is exactly the kind of initiative we never had from our previous agency.”

Southern Sheeting

The Partnership

Transforming checkout for seamless trade orders.

Southern Sheeting came to GENE with an Adobe Commerce platform that was becoming increasingly difficult to evolve around the needs of trade customers. Friction across the checkout journey, operational inefficiencies and growing platform complexity were making it harder to deliver the fast, dependable buying experience customers expected.

Alongside migrating the business to Adobe Commerce Cloud, we redesigned and optimised the checkout experience while introducing a more proactive support model creating a smoother, more reliable eCommerce journey built around everyday trade purchasing.

Partnership Highlights

100% launch uptime following migration to Adobe Commerce Cloud

38.7% increase in checkout conversion following the rollout of BlueFinch Checkout and Mollie payments

19% YoY improvement in checkout conversion across the platform

75% “excellent” mobile experience rating, up from 20%

14% of all transactions completed via mobile wallets

Improved Core Web Vitals and frontend performance

Faster deployments and reduced ops overhead through automation

Platform stabilisation and proactive performance optimisation

Improved scalability during seasonal peaks and high-demand periods

Higher average order values driven by smarter cross-sell experiences

The Journey

Projects & Milestones

Explore our work across our three service areas.

Platform Management

Stability, security & reliability

eCommerce Evolution

Growth, optimisation & continuous improvement

Transformation

Major change, reinvention, scale & modernisation

Driving mobile conversion through better UX

Trade customers increasingly purchased via mobile, but the existing experience was not built for speed or simplicity. By redesigning checkout around mobile behaviour and introducing express payments, mobile experience ratings increased from 20% to 75% “excellent”.

75% “Excellent” Mobile Ratings

Improved Mobile UX

Faster Checkout

Increasing checkout efficiency

The new checkout introduced inline validation, checkout memory and contextual cross-sells to simplify purchase journeys and reduce friction. Overall checkout conversion improved by 19% year-on-year following launch.

+19% YoY Checkout Conversion

Reduced Friction

Higher Conversion Efficiency

Expanding flexible payment options

Modern payment flexibility was becoming increasingly important for both trade and consumer customers. Through Mollie, we introduced Apple Pay, Google Pay, Klarna, Trustly, PayPal and Billie trade credit, with 14% of all transactions now completed through mobile wallets.

14% Wallet Transactions

Flexible Payments

Better Checkout Experience