Magento Open Source

Magento
Built by specialists

Our Commitment

Magento Open Source.

Magento Open Source is arguably the most capable open commerce platform available. Its ability to be shaped around a business - rather than the business compromising on what it needs - is unmatched. The businesses that get the most from it are the ones with a genuine specialist behind them. A team who understands where it performs, and how to get the best from it at every stage of growth.

At GENE, Magento Open Source is where we started. Our early and continued contributions to the platform helped shape the ecosystem itself and continue to do so today. We are the only UK Platinum Member of the Magento Association, giving us a seat at the table to help shape the future of the platform itself, for the community and for our clients.

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Our services

Capability

Where value is delivered.

Build, replatform & rescue

New websites, platform migrations, and in-flight projects that need rescuing.

Multi-brand, site and regions

Multiple brands, markets, languages, and currencies on a single architecture.

B2B & trade solutions

Complex pricing, accounts and products. Logic that makes B2B commerce actually work.

Integrations

ERP, PIM, CRM, booking systems. We connect Magento to the systems your business runs on.

Platform Management

24/7 unlimited proactive support. We take care of the platform so you can focus on growth.

Tailored functionality

Where existing solutions fall short, we design and build functionality around your business needs.

Build, replatform & rescue

New websites, platform migrations, and in-flight projects that need rescuing.

Multi-brand, site and regions

Multiple brands, markets, languages, and currencies on a single architecture.

B2B & trade solutions

Complex pricing, accounts and products. Logic that makes B2B commerce actually work.

Integrations

ERP, PIM, CRM, booking systems. We connect Magento to the systems your business runs on.

Platform Management

24/7 unlimited proactive support. We take care of the platform so you can focus on growth.

Tailored functionality

Where existing solutions fall short, we design and build functionality around your business needs.

Different Challenges. Shared Principles.

Three starting points. One way of working.

Unlocking Capability

Magento is capable. You're just not using all of it.

Many merchants only scratch the surface of what Magento Open Source can do. We help unlock the features, integrations and customer experiences that drive the next stage of growth.

Plan your evolution

Platform Freedom

Moving from SaaS without losing flexibility.

Growing businesses eventually outgrow platform limitations. We migrate merchants to Magento Open Source with careful planning, preserving SEO, customer data and business-critical functionality.

Start your transformation

Technical Ownership

Inherited a platform nobody wants to own?

Slow releases, technical debt and unclear architecture don't fix themselves. We take ownership, stabilise the platform and create a roadmap everyone can believe in again.

Regain control of your site

Proven Results

Client success stories.

High-performance eCommerce for smooth rides and faster checkouts

SkateHut’s fast-moving business demands a platform that can keep pace. Through ongoing optimisation, support and strategic development, we created a more agile eCommerce operation built for growth.

See case studies

Why GENE?

Nobody knows Magento like the people who helped shape it.

Our approach

In the ecosystem since 2013

We've been building, contributing to, and innovating on Magento since its early years. That longevity means we understand the platform's evolution intimately, including the decisions, trade-offs, and architectural nuances that only come with time.

Platinum Magento Association members

GENE holds Platinum Membership with the Magento Association - the highest tier of community recognition. It reflects our active contribution to the ecosystem, not just our client delivery record.

We built Bluefoot CMS…which became Adobe Page Builder

Our most significant platform contribution was acquired by Adobe and transformed into Page Builder, now used by merchants worldwide. If you want a team who understands Magento at a product level, there's no better evidence of that.

Open Source expertise with enterprise delivery standards

Magento Open Source is often treated as a lightweight option. We treat it as a serious platform deserving serious engineering, with the same rigour, architecture standards, and delivery discipline we apply to every Adobe Commerce engagement.