eCommerce for Distribution & Wholesale

eCommerce built for the realities of wholesale

eCommerce Solutions for Distributors & Wholesalers

eCommerce for volume and precision.

Distribution runs on volume and precision. The platform has to match it.

Distribution and wholesale runs on volume, velocity, and tight margins. The complexity is real. Tens of thousands of SKUs, pricing that's different for every customer, ERP systems that have to talk to the site in real time. When any of that breaks down, the cost doesn't stay hidden. It shows up in your team's inbox, in customer service calls, in orders that had to be corrected after the fact.

We build around that reality. The ordering experience your customers use every day, the integrations that hold the operation together, and the parts of the platform that quietly decide whether the business runs smoothly or doesn't.

Talk to us

Our services

Built For Operational Scale

Solutions built around how distribution actually works.

Your customer expectations are changing. Your platform has to keep up.

Ordering that works at volume

Pricing that reflects every customer relationship

Catalogue and search at scale

Integration that removes manual work

Self-service that reduces operational cost

Ordering that works at volume

Most of your customers aren’t shopping. They’re reordering.

Procurement buyers know what they want and they've ordered it before. They need to place a large, accurate order quickly without the site slowing them down. When it does, they pick up the phone. Every one of those calls is a cost that belongs on the platform, not on your team.

Quick order bulk entry

CSV and spreadsheet upload

One-action reorder from order history

Requisition lists and approval workflows for procurement buyers

Mobile-first ordering for reps, branches, and field buyers

Ordering that works at volume

Pricing that reflects every customer relationship

Catalogue and search at scale

Integration that removes manual work

Self-service that reduces operational cost

Ordering that works at volume

Most of your customers aren’t shopping. They’re reordering.

Quick order bulk entry

CSV and spreadsheet upload

One-action reorder from order history

Requisition lists and approval workflows for procurement buyers

Mobile-first ordering for reps, branches, and field buyers

Our Approach

Business and experience first. Technology second.
Always in that order.

Before we talk about solutions, we talk about two things. What the business needs to achieve, and what the customer needs to experience.

Those two questions shape the strategy, from the architecture underneath to the journey on top.

Whether you're looking for a new solution, a new partner, or both, that's where we start.

That means working with distributors and wholesalers at every stage. New portals built around how procurement buyers actually order and migrations from systems that couldn't carry the complexity.

Our approach

Proven Results

Client Success Stories.

Simplifying complexity across global operations

GENE helped create a scalable commerce platform that improves efficiency, supports self-service and ensures continued growth.

See Case Studies

Digital experiences for passionate communities

Supporting iconic enthusiast brands with improved performance, greater flexibility and a platform designed for future evolution.

See case studies

Giving trade customers the tools to self-serve

Custom quoting, tailored pricing and streamlined ordering deliver a faster experience for customers and greater efficiency for internal teams.

See case studies

Simplifying complexity across global operations
GENE helped create a scalable commerce platform that improves efficiency, supports self-service and ensures continued growth.
See Case Studies
Digital experiences for passionate communities
Supporting iconic enthusiast brands with improved performance, greater flexibility and a platform designed for future evolution.
See Case Studies
Giving trade customers the tools to self-serve
Custom quoting, tailored pricing and streamlined ordering deliver a faster experience for customers and greater efficiency for internal teams.
See Case Studies

How We Work with Distributors & Wholesalers

Three starting points. One way of working.

New Builds

Launching a new wholesale portal or B2B ordering platform.

Whether you're building a dedicated wholesale channel, a new procurement portal, or a platform to replace the phone and email orders still coming in, we build it around how your buyers actually order. Not a retail platform with B2B functionality added later.

Plan your new build

Platform Migrations

Moving from a legacy system or connecting an existing platform properly.

Pricing agreements. Customer accounts. Order history. Credit data. ERP connections that took years to settle. A distribution migration is a long list of things that have to land in the right order. We plan around every one of them from the start.

Start your transformation

Rescues and Takeovers

Taking over from an agency that didn't deliver or you've outgrown.

Whether the platform needs stabilising, the backlog needs clearing, or a delayed project needs delivering across the line. We come in, work out what's actually wrong, and get things moving again.

Regain control of your site

Ready to move?

The conversation is usually worth having.

Whether you're struggling with reactive support, release anxiety, mounting technical debt or simply a lack of ownership across the platform, GENE provides the structure, expertise and operational oversight to bring stability and confidence back to your eCommerce operation.