eCommerce for Manufacturers

Built for how manufacturers actually operate

eCommerce Solutions for Manufacturers

Capabilities that make manufacturing commerce different.

Manufacturing commerce carries a weight retail platforms weren't designed for. Configurable products with hundreds of variants. Pricing that changes by customer, volume, and contract. Compliance documents tied to individual SKUs. When that isn't handled properly, it doesn't stay a technical problem for long. It becomes a commercial one.

The partners who handle the realities of manufacturing correctly are the ones who've built trade portal solutions, knowing the complexity it actually demands. Overcoming complexity with reliable commerce solutions is where we spend all of our time.

Talk to us

Our services

Commerce Built Around Complexity

eCommerce solutions for the realities of manufacturing.

Your customer expectations are changing. Your platform has to keep up.

Complex catalogue, done properly

Pricing that reflects how you actually trade

Self-service that actually serves

Integrations that hold

Multiple routes to market from one platform

Complex catalogue, done properly

Thousands of SKUs. Every one of them right.

Manufacturing product data is layered in ways most platforms weren't built for. Variants, compatibility rules, associated documents, pricing that changes by customer. When the underlying structure isn't right from the start, every update that follows costs more than it should.

Technical attribute management across large catalogues

Configurable and complex product types

Product relationships, accessories, and compatibility

Data sheet, certificate, and document management

Complex catalogue, done properly

Pricing that reflects how you actually trade

Self-service that actually serves

Integrations that hold

Multiple routes to market from one platform

Complex catalogue, done properly

Thousands of SKUs. Every one of them right.

Technical attribute management across large catalogues

Configurable and complex product types

Product relationships, accessories, and compatibility

Data sheet, certificate, and document management

Our Approach

Business and experience first. Technology second. Always in that order.

Before we talk about solutions, we talk about two things. What the business needs to achieve, and what the customer needs to experience.

Those two questions shape the strategy, from the architecture underneath to the journey on top.

Whether you're looking for a new solution, a new partner, or both, that's where we start.

That means working with manufacturers at every stage. Building new platforms on Magento or Adobe Commerce. Migrating from solutions that have been outgrown. Taking over from agencies that didn't deliver. And managing platforms that need to perform, consistently, under pressure, at pace.

Our approach

Proven Results

Client Success Stories

Modernising commerce for a changing industry

By combining technical expertise with strategic thinking, GENE helped Holcim build a digital foundation capable of supporting ambitious growth plans.

See case studies

How We Work with Manufacturers

Three starting points. One way of working.

New Builds

Launching a new B2B portal, trade site, or direct commerce channel.

Whether it's a trade portal for existing customers, a D2C channel for direct sales, or a platform for your distributor network — we build it around the operational reality of your business. Not a retail template with B2B features bolted on.

Plan your new build

Platform Migrations and Integration

Moving from a legacy system or connecting an existing platform properly.

The risk in manufacturing migrations isn't just technical. Pricing structures, customer data, ERP connections, operational continuity — these are where B2B projects fail. We plan around every one of them from the start.

Start your transformation

Rescues and Takeovers

Taking over from an agency that treated manufacturing commerce like a retail project.

Whether the integration needs rebuilding, the catalogue architecture needs fixing, or a new team needs to take ownership — we come in, understand what's there, and move it forward.

Regain control of your site

Ready to move?

The conversation is usually worth having.

Whether you're struggling with reactive support, release anxiety, mounting technical debt or simply a lack of ownership across the platform, GENE provides the structure, expertise and operational oversight to bring stability and confidence back to your eCommerce operation.