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Meet GENE

Great eCommerce starts with understanding the business behind it.

At GENE, we help Adobe Commerce and Magento merchants tackle complex challenges, improve performance and make better decisions about what comes next.

From keeping platforms secure and stable to delivering major transformation projects, we bring together commercial thinking, technical expertise and a way of working that puts our clients' priorities first.

Our brochure introduces the people, principles and expertise behind GENE, how we work with our clients and the results we've achieved together.

Great eCommerce starts with understanding the business behind it.

At GENE, we help Adobe Commerce and Magento merchants tackle complex challenges, improve performance and make better decisions about what comes next.

Our brochure introduces the people, principles and expertise behind GENE, how we work with our clients and the results we've achieved together.

Download the GENE Brochure

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"I've always believed that the best work happens when you properly understand the business you're working with. The technology matters, of course, but it's what you do with it that makes the difference. We've built GENE around that principle, bringing together people who care about solving problems, challenging the obvious answers and building relationships that last. I'm incredibly proud of what our team has achieved, but even more excited about what we're helping our clients do next."

Matt Parkinson - CEO

Behind the agency

Great people. Great partnerships. Great eCommerce.

Technology is only part of the story. The relationships we build, the knowledge we share and the people we bring together are just as important to how we work.

We're proud to be part of the Magento community, contributing our expertise, supporting its evolution and working alongside the people shaping the future of ecommerce.

Get to know a little more about the people and thinking behind GENE.

Technology is only part of the story. The relationships we build, the knowledge we share and the people we bring together are just as important to how we work.

We're proud to be part of the Magento community, contributing our expertise, supporting its evolution and working alongside the people shaping the future of ecommerce.

Get to know a little more about the people and thinking behind GENE.

Our work

Great partnerships produce great results.

Every client relationship starts somewhere different. A platform that's struggling to keep pace. A roadmap that's lost momentum. A complex challenge that needs a different perspective.

Our job is to understand what's happening, work out what matters most and bring the right people and expertise together to make progress.

Explore how we've helped Adobe Commerce and Magento merchants turn their challenges into measurable improvements.

Every client relationship starts somewhere different. A platform that's struggling to keep pace. A roadmap that's lost momentum. A complex challenge that needs a different perspective.

Our job is to understand what's happening, work out what matters most and bring the right people and expertise together to make progress.

Explore how we've helped Adobe Commerce and Magento merchants turn their challenges into measurable improvements.

Digital transformation driving 4x online sales in 12 months.
See Case Studies
“GENE have been the most talented, dedicated, patient and caring team we could have asked for. From new sites to critical issues, they’ve been a constant force behind our progress.”
See Case Studies
Replatformed to Adobe Commerce across 4 global storefronts, with custom product personalisation tooling and a self-service B2B portal.
See Case Studies
Building solid foundations for smarter B2B, DTC & Trade commerce.
See Case Studies
Building a B2B commerce engine for a nationwide retail network.
See Case Studies
“We didn’t want flashy tech. We wanted technology that supports the brand. GENE understood that and delivered exactly what was needed.”
See Case Studies
“The level of involvement has been refreshing - exactly the kind of initiative we never had before. A proactive partner focused on progress, not just delivery.”
See Case Studies
Global Adobe Commerce support across 40+ sites worldwide.
See Case Studies
Hyvä project delivered from discovery to launch in 4 months with 68.5% increase in mobile revenue.
See Case Studies
“We’ve made more progress in six weeks than in the previous two years - a step change in delivery, pace and platform confidence.”
See Case Studies

Digital transformation driving 4x online sales in 12 months.
See Case Studies
“GENE have been the most talented, dedicated, patient and caring team we could have asked for. From new sites to critical issues, they’ve been a constant force behind our progress.”
See Case Studies
Replatformed to Adobe Commerce across 4 global storefronts, with custom product personalisation tooling and a self-service B2B portal.
See Case Studies
Building solid foundations for smarter B2B, DTC & Trade commerce.
See Case Studies
Building a B2B commerce engine for a nationwide retail network.
See Case Studies
“We didn’t want flashy tech. We wanted technology that supports the brand. GENE understood that and delivered exactly what was needed.”
See Case Studies
“The level of involvement has been refreshing - exactly the kind of initiative we never had before. A proactive partner focused on progress, not just delivery.”
See Case Studies
Global Adobe Commerce support across 40+ sites worldwide.
See Case Studies
Hyvä project delivered from discovery to launch in 4 months with 68.5% increase in mobile revenue.
See Case Studies
“We’ve made more progress in six weeks than in the previous two years - a step change in delivery, pace and platform confidence.”
See Case Studies

Work with GENE

What's getting in the way of your business growth?

Whether you're looking for a new agency, rethinking your roadmap or trying to get more from your existing platform, the conversation starts with understanding your business.

Tell us what you're working towards. We'll help you work out what comes next.