Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Our Work

From subscriptions to search, checkout to cloud, we’ve helped Vivactive evolve from functional to formidable.

Vivactive isn’t your average eCommerce brand. They operate in a sensitive, often overlooked space, but do it with clarity, dignity, and digital smarts. As part of the Vivactive Group (alongside Incontinence Choice and AgeUK), they serve thousands of customers every day who rely on consistent service, reliable delivery, and a checkout that just works.

We’ve supported Vivactive as their retained eCommerce partner, optimising every touchpoint of their Adobe Commerce platform. From custom-built subscriptions and smarter search to cloud migration and French market expansion, this is a Level 5 partnership built on trust, care, and continual iteration.

Sector

B2C

Health & Personal Care

Platform

Adobe Commerce (multi-site, cloud-hosted)

Client Testimonial

"GENE isn't just a development agency; they're an essential extension of our business. Their collaborative and flexible approach makes a real difference. They're an invaluable partner for us."

The Highlights

  • Built a bespoke subscription engine with real-world flexibility

  • Migrated to Adobe Commerce Cloud for improved performance

  • Rolled out Yotpo reviews to boost trust and retention

  • Delivered a fully localised French storefront

  • Integrated Klevu to improve search and product discovery

  • Overhauled the account area for easier order management

  • Enabled micro-donations at checkout with Pennies

  • Provided continuous support across Vivactive, Incontinence Choice and AgeUK brands

The Highlights

  • Built a bespoke subscription engine with real-world flexibility

  • Migrated to Adobe Commerce Cloud for improved performance

  • Rolled out Yotpo reviews to boost trust and retention

  • Delivered a fully localised French storefront

  • Integrated Klevu to improve search and product discovery

  • Overhauled the account area for easier order management

  • Enabled micro-donations at checkout with Pennies

  • Provided continuous support across Vivactive, Incontinence Choice and AgeUK brands

The Highlights

The Highlights

The Ongoing Impact

We helped Vivactive expand their eCommerce platform to match the ambition of their brand, balancing operational reliability with meaningful digital enhancements.

From infrastructure to interface, this has been a journey of strategic iteration, smart tooling, and customer-centric decisions.

Because sometimes the best eCommerce is the one that just works seamlessly.

The Ongoing Impact

We helped Vivactive expand their eCommerce platform to match the ambition of their brand, balancing operational reliability with meaningful digital enhancements.

From infrastructure to interface, this has been a journey of strategic iteration, smart tooling, and customer-centric decisions.

Because sometimes the best eCommerce is the one that just works seamlessly.

The Ongoing Impact

The Ongoing Impact

Explore the Projects

From Personal Care to Personalisation, here’s what we’ve built together.

Powering Multi-Brand, Multi-Site Support

Delivering continuous development and stability across Vivactive’s brand portfolio.

Powering Multi-Brand, Multi-Site Support

Powering Multi-Brand, Multi-Site Support

Powering Multi-Brand, Multi-Site Support

Yotpo Reviews & UGC Integration

Bringing customer voices to the forefront with trusted product reviews.

Yotpo Reviews & UGC Integration

Yotpo Reviews & UGC Integration

Yotpo Reviews & UGC Integration

Vivactive France Store Launch

Expanding into Europe with a French-language site tailored for local needs.

Vivactive France Store Launch

Vivactive France Store Launch

Vivactive France Store Launch

Migrating to Adobe Commerce Cloud

Scaling with confidence by moving Vivactive to Adobe’s cloud infrastructure.

Migrating to Adobe Commerce Cloud

Migrating to Adobe Commerce Cloud

Migrating to Adobe Commerce Cloud

Smarter Search with Klevu

Helping customers find what they need, even if they don’t know what it’s called.

Smarter Search with Klevu

Smarter Search with Klevu

Smarter Search with Klevu

Redesigning the Account Area for Real Use

Giving customers a clearer, more intuitive way to manage their essentials.

Redesigning the Account Area for Real Use

Redesigning the Account Area for Real Use

Redesigning the Account Area for Real Use

Pennies Micro-Donations at Checkout

Adding purpose to every purchase with seamless, one-tap charitable giving.

Pennies Micro-Donations at Checkout

Pennies Micro-Donations at Checkout

Pennies Micro-Donations at Checkout

Custom Subscriptions That Fit Real Lives

Creating a subscription engine tailored to real people, real needs, and real flexibility.

Custom Subscriptions That Fit Real Lives

Custom Subscriptions That Fit Real Lives

Custom Subscriptions That Fit Real Lives

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢

Let's talk!

Want to know how we support brands that put people first?

Let's talk!

Want to know how we support brands that put people first?

Let's talk!

Want to know how we support brands that put people first?

Let's talk!

Want to know how we support brands that put people first?

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL