
Leading Magento UK Agency
Since 2013, we've helped ambitious brands grow with purpose - shaping strategy, technology and experience to keep pace with change and stay ahead of what’s next.
Our approach is inspired by evolution
Not change for the sake of it, but smart, structured progress. The kind that strengthens platforms, sharpens teams and delivers results that last.
We’re the agency brands call when Adobe Commerce and Magento need to go further. From replatforms to rollouts, Braintree to BlueFinch, we’ve spent over a decade engineering performance that scales.
Change is constant. Progress is optional. Choose both.

Our team are thinkers and doers.
Engineers, strategists, designers and delivery pros who know how to solve problems properly, and care about doing things right.
We don’t believe in big egos or rigid silos.
We believe in talent, trust and commercial clarity. Everyone at GENE brings ideas to the table, and we back those ideas with space, support and the chance to build things that matter.
That’s why our work sticks. And why our clients do, too.

Our values aren’t a
branding exercise.
They’re how we hire, how we deliver, and how we grow.
Our values aren’t separate from the work. They shape the work. They’re why our clients stay, why our teams trust each other, and why we’re trusted to build properly.















