Who We Are
Built to evolve. Wired to deliver.
Smart people. Serious platforms. Exceptional outcomes.
Adaptability drives eCommerce
Adaptability drives eCommerce
Since 2013, we've helped ambitious brands grow with purpose - shaping strategy, technology and experience to keep pace with change and stay ahead of what’s next.
Our approach is inspired by evolution - not change for the sake of it, but smart, structured progress. The kind that strengthens platforms, sharpens teams and delivers results that last.
We’re the agency brands call when Adobe Commerce and Magento need to go further. From replatforms to rollouts, Braintree to BlueFinch, we’ve spent over a decade engineering performance that scales.
Change is constant. Progress is optional. Choose both.
Since 2013, we've helped ambitious brands grow with purpose - shaping strategy, technology and experience to keep pace with change and stay ahead of what’s next.
Our approach is inspired by evolution - not change for the sake of it, but smart, structured progress. The kind that strengthens platforms, sharpens teams and delivers results that last.
We’re the agency brands call when Adobe Commerce and Magento need to go further. From replatforms to rollouts, Braintree to BlueFinch, we’ve spent over a decade engineering performance that scales.
Change is constant. Progress is optional. Choose both.
What we do.
We help ambitious brands build better, run faster, grow smarter, and stay ahead.
Build
Big replatform? Complex migration? Custom features? We’ve got it covered. Our team thrives on the stuff most avoid, and deliver it properly.
Build
Big replatform? Complex migration? Custom features? We’ve got it covered. Our team thrives on the stuff most avoid, and deliver it properly.
Build
Big replatform? Complex migration? Custom features? We’ve got it covered. Our team thrives on the stuff most avoid, and deliver it properly.
Build
Big replatform? Complex migration? Custom features? We’ve got it covered. Our team thrives on the stuff most avoid, and deliver it properly.
Run
Our Unlimited Support model keeps things ticking 24/7 - patches, upgrades, fixes, the lot. No time sheets, no drama, just a team that treats your site like it’s their own.
Run
Our Unlimited Support model keeps things ticking 24/7 - patches, upgrades, fixes, the lot. No time sheets, no drama, just a team that treats your site like it’s their own.
Run
Our Unlimited Support model keeps things ticking 24/7 - patches, upgrades, fixes, the lot. No time sheets, no drama, just a team that treats your site like it’s their own.
Run
Our Unlimited Support model keeps things ticking 24/7 - patches, upgrades, fixes, the lot. No time sheets, no drama, just a team that treats your site like it’s their own.
Grow
We help you get more from what you’ve already built - smarter roadmaps, sharper UX, better performance. Real improvements, tied to real results.
Grow
We help you get more from what you’ve already built - smarter roadmaps, sharper UX, better performance. Real improvements, tied to real results.
Grow
We help you get more from what you’ve already built - smarter roadmaps, sharper UX, better performance. Real improvements, tied to real results.
Grow
We help you get more from what you’ve already built - smarter roadmaps, sharper UX, better performance. Real improvements, tied to real results.
Innovation
From BlueFoot to BlueFinch, our products solve real problems and push platforms forward. Innovation’s not a buzzword here, it’s part of the job.
Innovation
From BlueFoot to BlueFinch, our products solve real problems and push platforms forward. Innovation’s not a buzzword here, it’s part of the job.
Innovation
From BlueFoot to BlueFinch, our products solve real problems and push platforms forward. Innovation’s not a buzzword here, it’s part of the job.
Innovation
From BlueFoot to BlueFinch, our products solve real problems and push platforms forward. Innovation’s not a buzzword here, it’s part of the job.
Our values aren’t a
branding exercise.
They’re how we hire, how we deliver, and how we grow.
Our values aren’t separate from the work. They shape the work. They’re why our clients stay, why our teams trust each other, and why we’re trusted to build properly.
Go for better
Thrive together
Bring the energy
Deliver results
Find a way
Go for better
Thrive together
Bring the energy
Deliver results
Find a way
Go for better
We question the brief, the assumptions, and the status quo. We stay curious, ask why, and push for the right way way forward because progress is what drives us.
Fly together
Great work doesn’t happen in isolation. We back each other, share knowledge, and leave egos at the door.
We go further, and achieve more, as a team.
Bring the energy
Enthusiasm is easy. Grit, drive and ownership are what set us apart.
We show up, speak up, and commit to making a difference, for our clients and each other.
Deliver results
Outcomes matter. We measure what we do, make sure it works, and don’t get distracted by noise.
Because results are what keep our clients and our team growing.
Find a way
We're problem solvers.
With commercial awareness, creative thinking and a refusal to be beaten by blockers, we figure it out and get it done.
Go for better
We question the brief, the assumptions, and the status quo. We stay curious, ask why, and push for the right way way forward because progress is what drives us.
Fly together
Great work doesn’t happen in isolation. We back each other, share knowledge, and leave egos at the door.
We go further, and achieve more, as a team.
Bring the energy
Enthusiasm is easy. Grit, drive and ownership are what set us apart.
We show up, speak up, and commit to making a difference, for our clients and each other.
Deliver results
Outcomes matter. We measure what we do, make sure it works, and don’t get distracted by noise.
Because results are what keep our clients and our team growing.
Find a way
We're problem solvers.
With commercial awareness, creative thinking and a refusal to be beaten by blockers, we figure it out and get it done.
Our Evolution
2013
GENE is founded. Four people (and one seagull - Charles) in a Brighton attic, setting out to make ecommerce better.
2014
Our first big win. Hornby Hobbies chooses GENE over a lineup of big-name enterprise agencies. Scalextric, meet strategy.
2017
Won Best Agency at the UK eCommerce Awards. Not bad for four people and a seagull.
2019
Best eCommerce Agency award won again. Recognition that our way of working, works.
2021
Unlimited Support model becomes the GENE standard.
Today
A 40+ strong team working globally across platform strategy, product innovation, and technical delivery.
2013
GENE is founded. Four people (and one seagull - Charles) in a Brighton attic, setting out to make ecommerce better.
2014
Our first big win. Hornby Hobbies chooses GENE over a lineup of big-name enterprise agencies. Scalextric, meet strategy.
2017
Won Best Agency at the UK eCommerce Awards. Not bad for four people and a seagull.
2019
Best eCommerce Agency award won again. Recognition that our way of working, works.
2021
Unlimited Support model becomes the GENE standard.
Today
A 40+ strong team working globally across platform strategy, product innovation, and technical delivery.
Our People
Our team are thinkers and doers. Engineers, strategists, designers and delivery pros who know how to solve problems properly, and care about doing things right.
We don’t believe in big egos or rigid silos. We believe in talent, trust and commercial clarity. Everyone at GENE brings ideas to the table, and we back those ideas with space, support and the chance to build things that matter.
That’s why our work sticks. And why our clients do, too.
"Our culture is how we make decisions when no one’s looking."
Matt Parkinson, CEO
Got Big Plans?
If your platform’s holding you back - or your agency is - we should talk.
Whether you’re planning a replatform, need smarter support, or want a partner who actually gets eCommerce, we’re here for the ambitious.
Got Big Plans?
If your platform’s holding you back - or your agency is - we should talk.
Whether you’re planning a replatform, need smarter support, or want a partner who actually gets eCommerce, we’re here for the ambitious.
Got Big Plans?
If your platform’s holding you back - or your agency is - we should talk.
Whether you’re planning a replatform, need smarter support, or want a partner who actually gets eCommerce, we’re here for the ambitious.
Got Big Plans?
If your platform’s holding you back - or your agency is - we should talk.
Whether you’re planning a replatform, need smarter support, or want a partner who actually gets eCommerce, we’re here for the ambitious.
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© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL
© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL