Redesigning the Account Area for Real Use

Giving customers a clearer, more intuitive way to manage their essentials.

Our Work

Project Type

UX Optimisation

Services

Grow

Sector

Health & Personal Care

B2C

Platform

Adobe Commerce

Tech Stack

Custom Account Dashboard, Subscription Integration

The Challenge

Vivactive’s account area didn’t support the modern customer journey, especially for subscribers who needed to make quick changes or track deliveries.

Our Approach

We restructured the account area with usability and accessibility at the core. From subscription management to address updates, everything was designed for clarity, speed, and real-world use. We also added account-linked recommendations and proactive messaging.

The Results

- Increased return visits to account area - Higher subscription retention - 20% reduction in related support requests

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL