Redesigning the Account Area for Real Use

Giving customers a clearer, more intuitive way to manage their essentials.

Redesigning the Account Area for Real Use

Giving customers a clearer, more intuitive way to manage their essentials.

Project Type

UX Optimisation

Services

Grow

Sector

Health & Personal Care

B2C

Platform

Adobe Commerce

Tech Stack

Custom Account Dashboard, Subscription Integration

Clients

Redesigning the Account Area for Real Use

The Challenge

Vivactive’s account area didn’t support the modern customer journey, especially for subscribers who needed to make quick changes or track deliveries.

Our Approach

We restructured the account area with usability and accessibility at the core. From subscription management to address updates, everything was designed for clarity, speed, and real-world use. We also added account-linked recommendations and proactive messaging.

The Results

- Increased return visits to account area - Higher subscription retention - 20% reduction in related support requests

"GENE isn't just a development agency; they're an essential extension of our business. Their collaborative and flexible approach makes a real difference. They're an invaluable partner for us."

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Learn More

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.