Redesigning the Account Area for Real Use
Giving customers a clearer, more intuitive way to manage their essentials.
Our Work
Project Type
UX Optimisation
Services
Grow
Sector
Health & Personal Care
B2C
Platform
Adobe Commerce
Tech Stack
Custom Account Dashboard, Subscription Integration
The Challenge
Vivactive’s account area didn’t support the modern customer journey, especially for subscribers who needed to make quick changes or track deliveries.
Our Approach
We restructured the account area with usability and accessibility at the core. From subscription management to address updates, everything was designed for clarity, speed, and real-world use. We also added account-linked recommendations and proactive messaging.
The Results
- Increased return visits to account area - Higher subscription retention - 20% reduction in related support requests
