How We Work

Radical collaboration.
Engineered outcomes.

Radical collaboration. Engineered outcomes.

Great results don’t happen by accident.
They happen by design.

Great results don’t happen by accident. They happen by design.

Right model. Right mindset. Right results.

Working with an agency shouldn’t feel like hard work. It's all about "radical collaboration".

Whether we’re working with your internal devs, briefing your leadership team, or helping your eCom manager plan the next quarter, we operate with the same philosophy: no fluff, no silos, and no surprises.

What we mean by radical collaboration

One team, not three departments

Our strategists, analysts, designers, and engineers don’t work in isolation - they solve problems together. You’ll feel the difference from week one.

Structure where it matters

We don’t overload you with processes. But we do believe in clarity: shared backlogs, transparent roadmaps, embedded QA, and consistent release cycles.

Progress you can measure

Every sprint, release and change is tied to a business outcome, whether that’s revenue, performance, or stability.

Flexible engagement, fixed principles

Need a partner to lead? We’ll own the roadmap. Want to co-deliver with your in-house team? We’ll integrate and adapt. The way we work flexes - the quality doesn’t.

What if feels like to work with GENE

  • You’ll always know what’s in progress, what’s up next, and what just shipped

  • You’ll never get vague timelines or smoke-and-mirrors estimates

  • You’ll have direct access to the people actually doing the work

What if feels like to work with GENE

  • You’ll always know what’s in progress, what’s up next, and what just shipped

  • You’ll never get vague timelines or smoke-and-mirrors estimates

  • You’ll have direct access to the people actually doing the work

What if feels like to work with GENE

  • You’ll always know what’s in progress, what’s up next, and what just shipped

  • You’ll never get vague timelines or smoke-and-mirrors estimates

  • You’ll have direct access to the people actually doing the work

What if feels like to work with GENE

  • You’ll always know what’s in progress, what’s up next, and what just shipped

  • You’ll never get vague timelines or smoke-and-mirrors estimates

  • You’ll have direct access to the people actually doing the work

"They felt like part of the team within the first two weeks.”

– Client feedback

Our Delivery Model

We flex our delivery to suit each client, but every engagement includes:

  • Strategic onboarding & eEvo maturity assessment

  • Shared delivery tooling (Jira, Slack, Confluence, Miro)

  • Quarterly roadmap planning

  • Sprint or flow-based ticket management

  • Consistent dev + staging + live workflows

  • Built-in QA and performance testing

  • Proactive optimisation and support via Run & Grow

Want more from your agency?

Tired of slow progress and siloed teams?

We’ve built a better way to work, and proven it across B2B, B2C, and complex commerce brands.

Want more from your agency?

Tired of slow progress and siloed teams?

We’ve built a better way to work, and proven it across B2B, B2C, and complex commerce brands.

Want more from your agency?

Tired of slow progress and siloed teams?

We’ve built a better way to work, and proven it across B2B, B2C, and complex commerce brands.

Want more from your agency?

Tired of slow progress and siloed teams?

We’ve built a better way to work, and proven it across B2B, B2C, and complex commerce brands.

B2B eCommerce without the roadblocks
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