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Product Innovation & Delivery

Product Innovation & Delivery

Innovation you can actually use.

Innovation you can
actually use.

Tools built by Adobe Commerce and Magento specialists to solve real problems: faster checkouts, safer platforms, stronger performance.

Built to solve real problems, our products are designed for ambitious businesses.

Each GENE tool is built to remove friction, unlock growth, and strengthen the systems behind your success.

From faster checkouts to scalable patching, every product solves a real-world challenge we faced - because no one else was building what brands actually needed.

Need something built?
Need something built?
Need something built?
Need something built?

BlueFinch Commerce

BlueFinch's product suite was created to solve the toughest parts of Adobe Commerce and Magento delivery, from checkout friction and patching chaos to front-end performance.

Pre-tested, high-confidence patching - security updates without the chaos

A no-code, no-complexity Magento builder for launching fully configured stores in minutes.

One-page, wallet-ready, app-like checkout that accelerates conversion

Performance. Security. Speed. All in one suite.

GENE Products

Built into Adobe Commerce. Tested and trusted at Scale.

Braintree for PayPal

The official PSP for Magento, built and maintained by GENE.

  • Seamless PayPal integration

  • Recurring payments, vaulted cards, express checkout

  • Trusted by 10,000+ merchants globally

  • Maintained to Adobe standards, with ongoing innovation

Fastlane for PayPal

The fastest way to convert new customers.

  • Guest checkout with one-click returns

  • Lower abandonment, faster time-to-purchase

  • Full integration with Braintree infrastructure

Shift4 Payments Integration

US-native payment solution optimised for Adobe Commerce.

  • Seamless PCI compliance

  • Fraud tooling built in

  • Supports one-off and recurring transactions

  • Mobile- and wallet-first compatibility

Adyen Mobile Wallets

Optimised global wallet integration.

  • Apple Pay and Google Pay support

  • Mobile-first UX design

  • Accelerated repeat customer conversion

  • Full compatibility with Hyvä and Better Checkout

Innovation That Shapes the Platform

We built BlueFoot - the no-code CMS that Adobe acquired and relaunched as PageBuilder. Today, we continue to lead in:

  • Dynamic CMS experiences

  • Customisable content blocks

  • Admin-friendly design systems

  • Front-end UX innovation across Adobe Commerce and Hyvä

Social commerce, simplified.

  • Buy directly from influencer/editorial content without breaking flow

  • Mobile-first, conversion-led experiences

  • Reduces affiliate and social journey drop-off

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Why GENE

Because progress shouldn’t depend on heroics.

Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.

Because bad assumptions cost real money.

We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.

Because the foundations still matter.

Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.

Because we’ve already proven it.

10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.

Ready to Move?

eCommerce evolution starts here.

No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.

B2B eCommerce
without the roadblocks

Discover how ambitious brands turn complexity into clarity, stability, and growth.
Download the B2B eBook

B2B eCommerce
without the roadblocks

Discover how ambitious brands turn complexity into clarity, stability, and growth.
Download the B2B eBook

B2B eCommerce
without the roadblocks

Discover how ambitious brands turn complexity into clarity, stability, and growth.
Download the B2B eBook

B2B eCommerce
without the roadblocks

Discover how ambitious brands turn complexity into clarity, stability, and growth.
Download the B2B eBook

Why GENE

Because progress shouldn’t depend on heroics.

Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.

Because bad assumptions cost real money.

We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.

Because the foundations still matter.

Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.

Because we’ve already proven it.

10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.

Ready to Move?

eCommerce evolution starts here.

No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.

Why GENE

Because progress shouldn’t depend on heroics.

Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.

Because bad assumptions cost real money.

We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.

Because the foundations still matter.

Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.

Because we’ve already proven it.

10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.

Ready to Move?

eCommerce evolution starts here.

No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.

Why GENE

Because progress shouldn’t depend on heroics.

Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.

Because bad assumptions cost real money.

We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.

Because the foundations still matter.

Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.

Because we’ve already proven it.

10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.

Ready to Move?

eCommerce evolution starts here.

No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.

Why GENE

Because progress shouldn’t depend on heroics.

Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.

Because bad assumptions cost real money.

We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.

Because the foundations still matter.

Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.

Because we’ve already proven it.

10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.

Ready to Move?

eCommerce evolution starts here.

No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.

Why GENE

Because progress shouldn’t depend on heroics.

Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.

Because bad assumptions cost real money.

We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.

Because the foundations still matter.

Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.

Because we’ve already proven it.

10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.

Ready to Move?

eCommerce evolution starts here.

No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.

Why GENE

Because progress shouldn’t depend on heroics.

Your success shouldn’t rely on luck, favours or crossed fingers. We engineer systems that work predictably, not ones that need saving every quarter.

Because bad assumptions cost real money.

We question everything - requirements, integrations, constraints, legacy decisions. Not to be awkward, but because weak assumptions create expensive problems later.

Because the foundations still matter.

Everyone loves to talk about the future. We’re the ones who make sure it actually works inside your systems, with your data, at your scale.

Because we’ve already proven it.

10,000+ merchants. Billions in transactions. Enterprise builds under peak pressure. This isn’t theory. It’s infrastructure we’ve built that already exists and already works.

Ready to Move?

eCommerce evolution starts here.

No buzzwords. No bloated discovery phases. No drama. You know there's a better way. So do we.

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B2B eCommerce without the roadblocks
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