OKA - GENE Commerce

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Our Work

From frontend to checkout, upgrades to merchandising, we’ve helped OKA turn premium vision into high-performance eCommerce.

OKA is a heritage interiors brand known for beautifully crafted furniture and accessories — and with GENE as their eCommerce partner, the experience behind the screen now matches the quality on the showroom floor.

From frontend rebuilds to upgrade stability, merchandising intelligence to checkout UX, our partnership with OKA has focused on combining performance with polish. We’ve enabled their team to move faster, merchandise smarter, and sell with the quiet confidence their brand is built on.

Sector

B2C

Home & Interiors

Platform

Adobe Commerce (cloud-hosted)

Client Testimonial

“We didn’t want pointlessly flashy tech - we wanted technology that supports the brand, not distracts from it. GENE just got it.”

The Highlights

Rebuilt the frontend for performance, modularity and design flexibility
Managed Adobe Commerce upgrades and patching without downtime
Optimised the checkout for mobile, wallet support and completion rate
Integrated Advanced Commerce to power smart merchandising and search
Maintained a stable, scalable platform with regular optimisation cycles

The Highlights

Rebuilt the frontend for performance, modularity and design flexibility
Managed Adobe Commerce upgrades and patching without downtime
Optimised the checkout for mobile, wallet support and completion rate
Integrated Advanced Commerce to power smart merchandising and search
Maintained a stable, scalable platform with regular optimisation cycles

The Highlights

The Highlights

The Ongoing Impact

We’ve helped OKA bring its signature offline elegance into the digital world, quietly improving performance, checkout, and product discovery behind the scenes.

The result? An eCommerce experience that feels as effortless as a perfectly styled room.

The Ongoing Impact

We’ve helped OKA bring its signature offline elegance into the digital world, quietly improving performance, checkout, and product discovery behind the scenes.

The result? An eCommerce experience that feels as effortless as a perfectly styled room.

The Ongoing Impact

The Ongoing Impact

Explore the Projects

From Sofa Styling to Speed Improvements, here’s what we’ve built together.

Advanced Commerce for Smarter Merchandising

Empowering OKA’s team to deliver curated shopping at scale.

Advanced Commerce for Smarter Merchandising

Advanced Commerce for Smarter Merchandising

Advanced Commerce for Smarter Merchandising

Checkout That Converts Without Compromise

Elegant UX updates that turn browsers into buyers.

Checkout That Converts Without Compromise

Checkout That Converts Without Compromise

Checkout That Converts Without Compromise

Front-End Rebuild for a Modern Luxury Experience

Blending elegance and speed with a redesigned storefront.

Front-End Rebuild for a Modern Luxury Experience

Front-End Rebuild for a Modern Luxury Experience

Front-End Rebuild for a Modern Luxury Experience

Keeping Up with Adobe: Upgrade & Patch Management

Ensuring platform stability and security without disrupting the customer experience.

Keeping Up with Adobe: Upgrade & Patch Management

Keeping Up with Adobe: Upgrade & Patch Management

Keeping Up with Adobe: Upgrade & Patch Management

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Let's talk!

Want to know what premium ecommerce infrastructure really looks like?

Let's talk!

Want to know what premium ecommerce infrastructure really looks like?

Let's talk!

Want to know what premium ecommerce infrastructure really looks like?

Let's talk!

Want to know what premium ecommerce infrastructure really looks like?

Email us

[email protected]

[email protected]

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© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL

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