Checkout That Converts Without Compromise

Elegant UX updates that turn browsers into buyers.

Checkout That Converts Without Compromise

Elegant UX updates that turn browsers into buyers.
Project Type

Checkout Optimisation

Services

Grow

Sector

Home & Interiors

B2C

Platform

Adobe Commerce

Tech Stack

Apple Pay, Google Pay, Custom Checkout UX

Checkout That Converts Without Compromise

The Challenge

OKA’s checkout flow wasn’t optimised for mobile, with unnecessary form fields, poor digital wallet support, and friction points that hurt conversion.

Our Approach

We enhanced the checkout with wallet integrations, simplified form logic, and mobile-first design adjustments. Changes were tested and rolled out incrementally to avoid disruption and maintain brand integrity.

The Results

- Increased checkout conversion rates - Faster mobile completion times - Higher wallet usage and improved payment reliability

“We didn’t want pointlessly flashy tech - we wanted technology that supports the brand, not distracts from it. GENE just got it.”

“We didn’t want pointlessly flashy tech - we wanted technology that supports the brand, not distracts from it. GENE just got it.”

“We didn’t want pointlessly flashy tech - we wanted technology that supports the brand, not distracts from it. GENE just got it.”

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢
B2B eCommerce without the roadblocks
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