Stop settling. Start scaling. Intelligently.

Growth doesn’t start at ‘what can we do?’
It starts at ‘why does it matter?’

Think less about doing more, and more about doing what matters.

Whether you need a strategic growth partner or simply clarity on what to build next, we give you a smarter path to scale, without chaos, wasted spend, or short-term thinking.

We work as an embedded partner, helping uncover what’s holding you back, and just as importantly, what’s not worth fixing. Together, we build a realistic, accountable roadmap that turns small wins into lasting momentum.

Whether you need a strategic growth partner or simply clarity on what to build next, we give you a smarter path to scale, without chaos, wasted spend, or short-term thinking.

Talk to us about Grow

How we help you Grow:

eCommerce Strategy

Growth That’s Aligned. Not Assumed.

We bring structure to your ambition, connecting platform capability, team resource, and strategic opportunity.

eCommerce Strategy

Growth That’s Aligned. Not Assumed.

We bring structure to your ambition, connecting platform capability, team resource, and strategic opportunity.

eCommerce Strategy

Growth That’s Aligned. Not Assumed.

eCommerce Strategy

Growth That’s Aligned. Not Assumed.

Data, Insights & Optimisation

Less Gut Feel. More Growth Loops.

Data is only valuable if it’s actionable. We help you measure what matters, spot what’s working, and optimise what isn’t.

Data, Insights & Optimisation

Less Gut Feel. More Growth Loops.

Data is only valuable if it’s actionable. We help you measure what matters, spot what’s working, and optimise what isn’t.

Data, Insights & Optimisation

Less Gut Feel. More Growth Loops.

Data, Insights & Optimisation

Less Gut Feel. More Growth Loops.

CRO & UX

Experiences Worth Converting For.

We reduce friction, cut drop-off, and identify high-impact ways to turn better UX into better revenue.

CRO & UX

Experiences Worth Converting For.

We reduce friction, cut drop-off, and identify high-impact ways to turn better UX into better revenue.

CRO & UX

Experiences Worth Converting For.

CRO & UX

Experiences Worth Converting For.

Roadmapping

One Vision. One Plan. One Flow.

The best businesses work from a roadmap, not a backlog. We help you focus, prioritise, and move with confidence.

Roadmapping

One Vision. One Plan. One Flow.

The best businesses work from a roadmap, not a backlog. We help you focus, prioritise, and move with confidence.

Roadmapping

One Vision. One Plan. One Flow.

Roadmapping

One Vision. One Plan. One Flow.

Why GENE?

Business context is everything

We set the foundation by gaining a deep understanding of your wider business processes and customer needs.

You bring the goals. We’ll map the plan.

By understanding your objectives we can work together to define a short, medium and long term roadmap.

We see the bigger (technical) picture

Taking responsibility for creating a unified solution design that services as a backbone of your digital operations

Dedicated eCommerce know-how

From ideation to solution our team of certified Strategists and Solution Specialists work with you to drive growth.

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Ready to scale without the chaos?

Let’s build your plan for eCommerce growth.

Whether you're pushing for performance, planning your next big release or just trying to make better use of what you've got, we’ll help you evolve with intention.

Ready to scale without the chaos?

Let’s build your plan for eCommerce growth.

Whether you're pushing for performance, planning your next big release or just trying to make better use of what you've got, we’ll help you evolve with intention.

Ready to scale without the chaos?

Let’s build your plan for eCommerce growth.

Whether you're pushing for performance, planning your next big release or just trying to make better use of what you've got, we’ll help you evolve with intention.

Ready to scale without the chaos?

Let’s build your plan for eCommerce growth.

Whether you're pushing for performance, planning your next big release or just trying to make better use of what you've got, we’ll help you evolve with intention.

Email us