Data Insights

Less gut feel. More growth loops.

Turn data into decisions, and decisions into results.

When growth is led by assumptions, personal preference, or “how it’s always been done,” it hits a ceiling fast.

We help you take control of your data, understand user behaviour, and optimise your eCommerce operation with clarity and intent. No vanity metrics. Just insights that matter, and a team that helps you act on them.

Whether you're measuring a new feature, fixing drop-off, or planning long-term optimisation, we’ll help you track what works and improve what doesn’t.

We help you take control of your data, understand user behaviour, and optimise your eCommerce operation with clarity and intent. No vanity metrics. Just insights that matter, and a team that helps you act on them.

Whether you're measuring a new feature, fixing drop-off, or planning long-term optimisation, we’ll help you track what works and improve what doesn’t.

What we analyse:

  • 1
    Performance analysis
    See blockers.
    Spot opportunities.
  • 2
    Customer insight
    The good, the bad and the gaps.
  • 3
    A/B testing
    Evidence-based experiments.
  • 4
    Feature reporting
    Track launches. Prove impact.
  • 5
    Optimisation sprints
    Agile work.
    Tangible value.
  • 1
    Performance analysis
    See blockers.
    Spot opportunities.
  • 2
    Customer insight
    The good, the bad and the gaps.
  • 3
    A/B testing
    Evidence-based experiments.
  • 4
    Feature reporting
    Track launches. Prove impact.
  • 5
    Optimisation sprints
    Agile work.
    Tangible value.

Why GENE?

We bake data into delivery

From day one, we design builds, features and roadmaps with data collection in mind, so you’re never guessing.

Full funnel, full context

From source to checkout, we analyse the full journey, and connect technical performance with commercial impact.

Pros at complex commerce ecosystems

We’ve worked with multi-site, multi-region and multi-integration environments. We untangle the noise.

Data + action = value

We don’t just report. We recommend, test, and optimise - helping you get more out of every insight.

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

We Build, Run and Grow exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Know What’s Working. Improve What Isn’t.

Want to start making better use of your data?

Insight only works if it’s used. We help you close the loop - from discovery to optimisation - and create a culture of continuous improvement.

Know What’s Working. Improve What Isn’t.

Want to start making better use of your data?

Insight only works if it’s used. We help you close the loop - from discovery to optimisation - and create a culture of continuous improvement.

Know What’s Working. Improve What Isn’t.

Want to start making better use of your data?

Insight only works if it’s used. We help you close the loop - from discovery to optimisation - and create a culture of continuous improvement.

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL