Our Work

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Projects & Resources:

Turning pain points into progress - explore what we’ve built together.

Powering Multi-Brand, Multi-Site Support
Delivering continuous development and stability across Vivactive’s brand portfolio.
Case Study
Powering Multi-Brand, Multi-Site Support
Delivering continuous development and stability across Vivactive’s brand portfolio.
Case Study
Powering Multi-Brand, Multi-Site Support
Delivering continuous development and stability across Vivactive’s brand portfolio.
Case Study
Powering Multi-Brand, Multi-Site Support
Delivering continuous development and stability across Vivactive’s brand portfolio.
Case Study
Yotpo Reviews & UGC Integration
Bringing customer voices to the forefront with trusted product reviews.
Case Study
Yotpo Reviews & UGC Integration
Bringing customer voices to the forefront with trusted product reviews.
Case Study
Yotpo Reviews & UGC Integration
Bringing customer voices to the forefront with trusted product reviews.
Case Study
Yotpo Reviews & UGC Integration
Bringing customer voices to the forefront with trusted product reviews.
Case Study
Vivactive France Store Launch
Expanding into Europe with a French-language site tailored for local needs.
Case Study
Vivactive France Store Launch
Expanding into Europe with a French-language site tailored for local needs.
Case Study
Vivactive France Store Launch
Expanding into Europe with a French-language site tailored for local needs.
Case Study
Vivactive France Store Launch
Expanding into Europe with a French-language site tailored for local needs.
Case Study
Migrating to Adobe Commerce Cloud
Scaling with confidence by moving Vivactive to Adobe’s cloud infrastructure.
Case Study
Migrating to Adobe Commerce Cloud
Scaling with confidence by moving Vivactive to Adobe’s cloud infrastructure.
Case Study
Migrating to Adobe Commerce Cloud
Scaling with confidence by moving Vivactive to Adobe’s cloud infrastructure.
Case Study
Migrating to Adobe Commerce Cloud
Scaling with confidence by moving Vivactive to Adobe’s cloud infrastructure.
Case Study
Smarter Search with Klevu
Helping customers find what they need, even if they don’t know what it’s called.
Case Study
Smarter Search with Klevu
Helping customers find what they need, even if they don’t know what it’s called.
Case Study
Smarter Search with Klevu
Helping customers find what they need, even if they don’t know what it’s called.
Case Study
Smarter Search with Klevu
Helping customers find what they need, even if they don’t know what it’s called.
Case Study
Redesigning the Account Area for Real Use
Giving customers a clearer, more intuitive way to manage their essentials.
Case Study
Redesigning the Account Area for Real Use
Giving customers a clearer, more intuitive way to manage their essentials.
Case Study
Redesigning the Account Area for Real Use
Giving customers a clearer, more intuitive way to manage their essentials.
Case Study
Redesigning the Account Area for Real Use
Giving customers a clearer, more intuitive way to manage their essentials.
Case Study
Pennies Micro-Donations at Checkout
Adding purpose to every purchase with seamless, one-tap charitable giving.
Case Study
Pennies Micro-Donations at Checkout
Adding purpose to every purchase with seamless, one-tap charitable giving.
Case Study
Pennies Micro-Donations at Checkout
Adding purpose to every purchase with seamless, one-tap charitable giving.
Case Study
Pennies Micro-Donations at Checkout
Adding purpose to every purchase with seamless, one-tap charitable giving.
Case Study
Custom Subscriptions That Fit Real Lives
Creating a subscription engine tailored to real people, real needs, and real flexibility.
Case Study
Custom Subscriptions That Fit Real Lives
Creating a subscription engine tailored to real people, real needs, and real flexibility.
Case Study
Custom Subscriptions That Fit Real Lives
Creating a subscription engine tailored to real people, real needs, and real flexibility.
Case Study
Custom Subscriptions That Fit Real Lives
Creating a subscription engine tailored to real people, real needs, and real flexibility.
Case Study

"GENE isn't just a development agency; they're an essential extension of our business. Their collaborative and flexible approach makes a real difference. They're an invaluable partner for us."

"GENE isn't just a development agency; they're an essential extension of our business. Their collaborative and flexible approach makes a real difference. They're an invaluable partner for us."

"GENE isn't just a development agency; they're an essential extension of our business. Their collaborative and flexible approach makes a real difference. They're an invaluable partner for us."

From subscriptions to search, checkout to cloud, we’ve helped Vivactive evolve from functional to formidable.

Vivactive isn’t your average eCommerce brand. They operate in a sensitive, often overlooked space, but do it with clarity, dignity, and digital smarts. As part of the Vivactive Group (alongside Incontinence Choice and AgeUK), they serve thousands of customers every day who rely on consistent service, reliable delivery, and a checkout that just works.

We’ve supported Vivactive as their retained eCommerce partner, optimising every touchpoint of their Adobe Commerce platform. From custom-built subscriptions and smarter search to cloud migration and French market expansion, this is a Level 5 partnership built on trust, care, and continual iteration.

Sector

B2C

Health & Personal Care

Platform

Adobe Commerce (multi-site, cloud-hosted)

The Highlights

  • Built a bespoke subscription engine with real-world flexibility

  • Migrated to Adobe Commerce Cloud for improved performance

  • Rolled out Yotpo reviews to boost trust and retention

  • Delivered a fully localised French storefront

  • Integrated Klevu to improve search and product discovery

  • Overhauled the account area for easier order management

  • Enabled micro-donations at checkout with Pennies

  • Provided continuous support across Vivactive, Incontinence Choice and AgeUK brands

The Impact

We helped Vivactive expand their eCommerce platform to match the ambition of their brand, balancing operational reliability with meaningful digital enhancements.

From infrastructure to interface, this has been a journey of strategic iteration, smart tooling, and customer-centric decisions.

Because sometimes the best eCommerce is the one that just works seamlessly.

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢
B2B eCommerce without the roadblocks
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