Pennies Micro-Donations at Checkout
Adding purpose to every purchase with seamless, one-tap charitable giving.
Our Work
Project Type
Checkout Enhancement
Services
Build
Sector
Health & Personal Care
B2C
Platform
Adobe Commerce
Tech Stack
Pennies API Integration, Custom Checkout UI
The Challenge
Vivactive wanted to support charitable initiatives without disrupting the checkout experience. The goal: make it easy to donate, without asking customers to jump through hoops.
Our Approach
We integrated Pennies into the checkout flow, giving customers the option to round up and donate with a single tap. The feature was designed for accessibility and mobile-first interaction, with no negative impact on conversion.
The Results
- Strong engagement with micro-donations - No drop in checkout completion rate - Positive impact on brand perception and customer feedback
