Pennies Micro-Donations at Checkout

Adding purpose to every purchase with seamless, one-tap charitable giving.

Pennies Micro-Donations at Checkout

Adding purpose to every purchase with seamless, one-tap charitable giving.

Project Type

Checkout Enhancement

Services

Build

Sector

Health & Personal Care

B2C

Platform

Adobe Commerce

Tech Stack

Pennies API Integration, Custom Checkout UI

Clients

Pennies Micro-Donations at Checkout

The Challenge

Vivactive wanted to support charitable initiatives without disrupting the checkout experience. The goal: make it easy to donate, without asking customers to jump through hoops.

Our Approach

We integrated Pennies into the checkout flow, giving customers the option to round up and donate with a single tap. The feature was designed for accessibility and mobile-first interaction, with no negative impact on conversion.

The Results

- Strong engagement with micro-donations - No drop in checkout completion rate - Positive impact on brand perception and customer feedback

"GENE isn't just a development agency; they're an essential extension of our business. Their collaborative and flexible approach makes a real difference. They're an invaluable partner for us."

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Learn More

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