Custom Subscriptions That Fit Real Lives
Creating a subscription engine tailored to real people, real needs, and real flexibility.
Our Work
Project Type
Subscription Experience
Services
Build, Grow
Sector
Health & Personal Care
B2C
Platform
Adobe Commerce
Tech Stack
Custom subscription engine, Braintree, UX enhancements
The Challenge
Vivactive’s customers rely on regular product deliveries, but traditional subscription models weren’t built with them in mind. The off-the-shelf experience was clunky, inflexible, and hard to manage, especially for older customers.
Our Approach
We built a fully custom subscription engine that put usability first. Easy pausing, skipping, editing, and canceling, all surfaced with clear UX and real-world language. Payments were handled through Braintree, with seamless account integration and contextual help.
The Results
- 33% increase in subscriber lifetime value - Lower churn due to improved control - Significant drop in subscription-related support tickets
