Custom Subscriptions That Fit Real Lives

Creating a subscription engine tailored to real people, real needs, and real flexibility.

Our Work

Project Type

Subscription Experience

Services

Build, Grow

Sector

Health & Personal Care

B2C

Platform

Adobe Commerce

Tech Stack

Custom subscription engine, Braintree, UX enhancements

The Challenge

Vivactive’s customers rely on regular product deliveries, but traditional subscription models weren’t built with them in mind. The off-the-shelf experience was clunky, inflexible, and hard to manage, especially for older customers.

Our Approach

We built a fully custom subscription engine that put usability first. Easy pausing, skipping, editing, and canceling, all surfaced with clear UX and real-world language. Payments were handled through Braintree, with seamless account integration and contextual help.

The Results

- 33% increase in subscriber lifetime value - Lower churn due to improved control - Significant drop in subscription-related support tickets

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL