Powering Multi-Brand, Multi-Site Support

Delivering continuous development and stability across Vivactive’s brand portfolio.

Powering Multi-Brand, Multi-Site Support

Delivering continuous development and stability across Vivactive’s brand portfolio.

Project Type

Ongoing eCommerce Partnership

Services

Run, Grow

Sector

Health & Personal Care

B2C

Platform

Adobe Commerce

Tech Stack

Multi-site Adobe Commerce Architecture, Jira, Custom Integrations

Clients

Powering Multi-Brand, Multi-Site Support

The Challenge

Supporting three brands - Vivactive, Incontinence Choice, and AgeUK - with shared infrastructure, varying customer profiles, and independent roadmaps.

Our Approach

We provided Unlimited Support across the entire multi-brand setup, backed by an agile development roadmap tailored to each brand. Features and fixes were deployed through shared systems, with efficiencies across checkout, product setup, and UX design.

The Results

- Platform stability across all brands - Increased delivery velocity - Consistent evolution of features tailored to brand needs

"GENE isn't just a development agency; they're an essential extension of our business. Their collaborative and flexible approach makes a real difference. They're an invaluable partner for us."

Learn More

Learn More

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.