Powering Multi-Brand, Multi-Site Support

Delivering continuous development and stability across Vivactive’s brand portfolio.

Our Work

Project Type

Ongoing eCommerce Partnership

Services

Run, Grow

Sector

Health & Personal Care

B2C

Platform

Adobe Commerce

Tech Stack

Multi-site Adobe Commerce Architecture, Jira, Custom Integrations

The Challenge

Supporting three brands - Vivactive, Incontinence Choice, and AgeUK - with shared infrastructure, varying customer profiles, and independent roadmaps.

Our Approach

We provided Unlimited Support across the entire multi-brand setup, backed by an agile development roadmap tailored to each brand. Features and fixes were deployed through shared systems, with efficiencies across checkout, product setup, and UX design.

The Results

- Platform stability across all brands - Increased delivery velocity - Consistent evolution of features tailored to brand needs

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL