CRO & UX

Experiences worth converting for.

Design that converts with journeys that work.

Good UX feels effortless. It guides users, reduces friction, builds trust, and drives conversion.

From small tweaks to big wins, we uncover the overlooked opportunities that drive real business outcomes.

We combine CRO and UX strategy to help ambitious brands move from “good enough” to truly effective. By digging into your data and real customer behaviour, we redesign the experience around what works.

From small tweaks to big wins, we uncover the overlooked opportunities that drive real business outcomes.

We combine CRO and UX strategy to help ambitious brands move from “good enough” to truly effective. By digging into your data and real customer behaviour, we redesign the experience around what works.

What we strategise:

  • 1
    UX audits & reviews
    We find friction, fast.
  • 2
    Conversion mapping
    See the drops. Fix what matters.
  • 3
    Experimenting & A/B testing
    Test. Learn. Optimise. Repeat.
  • 4
    Mobile-first design
    Mobile-first? Think thumbs, not clicks.
  • 5
    Collaborative UX sprints
    Quick wins, delivered together.
  • 1
    UX audits & reviews
    We find friction, fast.
  • 2
    Conversion mapping
    See the drops. Fix what matters.
  • 3
    Experimenting & A/B testing
    Test. Learn. Optimise. Repeat.
  • 4
    Mobile-first design
    Mobile-first? Think thumbs, not clicks.
  • 5
    Collaborative UX sprints
    Quick wins, delivered together.

Why GENE?

We build and optimise, side by side

We’re not just pointing at problems. We’re solving them through design, development, testing and delivery.

Built on real customer behaviour

We use heatmaps, session replays, surveys and analytics to understand how users really interact with your site.

Trusted by brands with reputation at stake

We’ve optimised high-volume, high-stakes user journeys for Krispy Kreme, The Wonder Group and Tommee Tippee.

From quick wins to strategic redesigns

From quick wins to full UX overhauls, we help you improve with purpose and prove it with data.

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

We Build, Run and Grow exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Insights In. Conversions Up.

Let’s make your site easier to use and harder to ignore.

CRO and UX are about creating journeys that serve your customers and your goals. We help you find the opportunities, test the changes, and build a site that delivers.

Insights In. Conversions Up.

Let’s make your site easier to use and harder to ignore.

CRO and UX are about creating journeys that serve your customers and your goals. We help you find the opportunities, test the changes, and build a site that delivers.

Insights In. Conversions Up.

Let’s make your site easier to use and harder to ignore.

CRO and UX are about creating journeys that serve your customers and your goals. We help you find the opportunities, test the changes, and build a site that delivers.

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL