Advanced Commerce for Smarter Merchandising

Empowering OKA’s team to deliver curated shopping at scale.

Our Work

Project Type

Merchandising Engine Integration

Services

Grow

Sector

Home & Interiors

B2C

Platform

Adobe Commerce

Tech Stack

Advanced Commerce Search, Merchandising & Personalisation

The Challenge

OKA’s ecommerce team needed more control over search, filtering and product curation, especially for seasonal edits and editorial campaigns.

Our Approach

We integrated Advanced Commerce to deliver intelligent product discovery with rule-based personalisation, curated merchandising zones, and enhanced filtering logic, all manageable through a marketer-friendly UI.

The Results

- Faster product setup and campaign rollout - Improved product visibility across search and PLPs - Higher engagement on curated edits and seasonal content

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL