Advanced Commerce for Smarter Merchandising

Empowering OKA’s team to deliver curated shopping at scale.

Advanced Commerce for Smarter Merchandising

Empowering OKA’s team to deliver curated shopping at scale.
Project Type

Merchandising Engine Integration

Services

Grow

Sector

Home & Interiors

B2C

Platform

Adobe Commerce

Tech Stack

Advanced Commerce Search, Merchandising & Personalisation

Advanced Commerce for Smarter Merchandising

The Challenge

OKA’s ecommerce team needed more control over search, filtering and product curation, especially for seasonal edits and editorial campaigns.

Our Approach

We integrated Advanced Commerce to deliver intelligent product discovery with rule-based personalisation, curated merchandising zones, and enhanced filtering logic, all manageable through a marketer-friendly UI.

The Results

- Faster product setup and campaign rollout - Improved product visibility across search and PLPs - Higher engagement on curated edits and seasonal content

“We didn’t want pointlessly flashy tech - we wanted technology that supports the brand, not distracts from it. GENE just got it.”

“We didn’t want pointlessly flashy tech - we wanted technology that supports the brand, not distracts from it. GENE just got it.”

“We didn’t want pointlessly flashy tech - we wanted technology that supports the brand, not distracts from it. GENE just got it.”

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢
B2B eCommerce without the roadblocks
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