Advanced Commerce for Smarter Merchandising
Empowering OKA’s team to deliver curated shopping at scale.
Our Work
Project Type
Merchandising Engine Integration
Services
Grow
Sector
Home & Interiors
B2C
Platform
Adobe Commerce
Tech Stack
Advanced Commerce Search, Merchandising & Personalisation
The Challenge
OKA’s ecommerce team needed more control over search, filtering and product curation, especially for seasonal edits and editorial campaigns.
Our Approach
We integrated Advanced Commerce to deliver intelligent product discovery with rule-based personalisation, curated merchandising zones, and enhanced filtering logic, all manageable through a marketer-friendly UI.
The Results
- Faster product setup and campaign rollout - Improved product visibility across search and PLPs - Higher engagement on curated edits and seasonal content
