
Behind the glaze: Sweet UX, serious infrastructure
Delivering the digital platform that keeps Krispy Kreme running hot
Our Work
From custom doughnut builders to in-store fulfilment, we helped bring Krispy Kreme’s ecommerce ecosystem together, one sprinkle-covered innovation at a time.
Krispy Kreme needed more than a pretty frontend. They needed an integrated, omnichannel commerce engine - one that could support personalised orders, dynamic pricing, real-time fulfilment, and a national fanbase that expects flawless service. GENE stepped in to rebuild the platform from scratch, turning disconnected systems into one smooth customer journey across web, mobile and in-store.
Sector
B2C
Food & Beverages
Platform
Adobe Commerce
Client Testimonial