Krispy Kreme - GENE Commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Our Work

From custom doughnut builders to in-store fulfilment, we helped bring Krispy Kreme’s ecommerce ecosystem together, one sprinkle-covered innovation at a time.

Krispy Kreme needed more than a pretty frontend. They needed an integrated, omnichannel commerce engine - one that could support personalised orders, dynamic pricing, real-time fulfilment, and a national fanbase that expects flawless service. GENE stepped in to rebuild the platform from scratch, turning disconnected systems into one smooth customer journey across web, mobile and in-store.

Sector

B2C

Food & Beverages

Platform

Adobe Commerce

Client Testimonial

“GENE delivered the tech to match the brand - fast, flexible and completely joined up.”

The Highlights

Replatformed the entire eCommerce estate to Adobe Commerce
Integrated web, app and in-store systems for full omnichannel delivery
Designed and launched an interactive custom doughnut builder
Enabled dynamic pricing logic for location-based offers
Developed an in-store tablet tool for fulfilment and loyalty redemption
Boosted online revenue 4x in 12 months (£1.5M → £5M)

The Highlights

Replatformed the entire eCommerce estate to Adobe Commerce
Integrated web, app and in-store systems for full omnichannel delivery
Designed and launched an interactive custom doughnut builder
Enabled dynamic pricing logic for location-based offers
Developed an in-store tablet tool for fulfilment and loyalty redemption
Boosted online revenue 4x in 12 months (£1.5M → £5M)

The Highlights

The Highlights

The Ongoing Impact

Our work gave Krispy Kreme a platform ready for modern commerce - fast enough for impulse purchases, smart enough for location pricing, and integrated enough to serve customers no matter how they order.

While the partnership has wrapped, the technology we delivered continues to power their online growth and omnichannel experience.

The Ongoing Impact

Our work gave Krispy Kreme a platform ready for modern commerce - fast enough for impulse purchases, smart enough for location pricing, and integrated enough to serve customers no matter how they order.

While the partnership has wrapped, the technology we delivered continues to power their online growth and omnichannel experience.

The Ongoing Impact

The Ongoing Impact

Explore the Projects

From Cravings to Conversion, here’s what we’ve built together.

Bringing Stores Into the Fulfilment Mix

Giving staff the tools to manage online orders, redemptions, and fulfilment in-store.

Bringing Stores Into the Fulfilment Mix

Bringing Stores Into the Fulfilment Mix

Bringing Stores Into the Fulfilment Mix

Dynamic Pricing, Done Right

Tailoring prices and promotions to drive smarter, localised conversion.

Dynamic Pricing, Done Right

Dynamic Pricing, Done Right

Dynamic Pricing, Done Right

The Doughnut Builder That Delivers Delight

Letting customers customise their own box with drag-and-drop ease.

The Doughnut Builder That Delivers Delight

The Doughnut Builder That Delivers Delight

The Doughnut Builder That Delivers Delight

Replatforming for a Truly Connected Experience

Rebuilding the entire digital ecosystem to support ecommerce, loyalty and in-store fulfilment.

Replatforming for a Truly Connected Experience

Replatforming for a Truly Connected Experience

Replatforming for a Truly Connected Experience

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Let's talk!

Want to know what future-proof eCommerce looks like in a fast-moving, fan-driven brand?

Let's talk!

Want to know what future-proof eCommerce looks like in a fast-moving, fan-driven brand?

Let's talk!

Want to know what future-proof eCommerce looks like in a fast-moving, fan-driven brand?

Let's talk!

Want to know what future-proof eCommerce looks like in a fast-moving, fan-driven brand?

Email us

[email protected]

[email protected]

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© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL

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