Project Type
Commercial Personalisation
Services
Build, Grow
Sector
Food & Beverages
B2C
Platform
Adobe Commerce
Tech Stack
Dynamic Pricing Engine, Rule Logic, Location Targeting
The Challenge
Standard pricing wasn’t cutting it. Krispy Kreme needed the ability to test different prices, run location-based offers, and optimise promotions on the fly.
Our Approach
We built dynamic pricing rules into the product and checkout flow, enabling the business to change pricing based on location, basket contents, or campaign logic. The system also supported personalised discounts and pricing experiments.
The Results
- Greater promotional flexibility - Personalised offer testing across segments - Improved conversion rates in key trial regions
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