Dynamic Pricing, Done Right

Tailoring prices and promotions to drive smarter, localised conversion.

Our Work

Project Type

Commercial Personalisation

Services

Build, Grow

Sector

Food & Beverages

B2C

Platform

Adobe Commerce

Tech Stack

Dynamic Pricing Engine, Rule Logic, Location Targeting

The Challenge

Standard pricing wasn’t cutting it. Krispy Kreme needed the ability to test different prices, run location-based offers, and optimise promotions on the fly.

Our Approach

We built dynamic pricing rules into the product and checkout flow, enabling the business to change pricing based on location, basket contents, or campaign logic. The system also supported personalised discounts and pricing experiments.

The Results

- Greater promotional flexibility - Personalised offer testing across segments - Improved conversion rates in key trial regions

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL