Showcasing luxury furniture & accessories with Adobe Commerce IntegrationOptimisationConversionPaymentsUser ExperienceAdobe Commerce Introducing OKA OKA is a renowned luxury furniture brand with a rich history of providing elegant and distinctive interior furnishings. OKA has redefined interior design with its distinctive collections, commitment to quality, and global reach. Adobe Commerce Hassle-free upgrades Before teaming up with GENE, OKA faced a significant challenge. Their online store was running on an outdated version of Magento (Adobe Commerce), compromising security and performance. GENE and OKA joined forces to start an exciting upgrade journey, beginning with the shift to Adobe Commerce (Magento) 2.4.2. This laid the foundation for subsequent upgrades, moving on to versions 2.4.3, and culminating in the latest upgrade to 2.4.5 in April 2023. User Experience A shiny new front-end theme Recognizing the need for a theme that would align with the evolving platform, we upgraded OKA to the GENE theme, bidding farewell to the old-school standard Magento Venus. This change significantly boosted the site’s stability, performance and improved the overall user interface. ConversionOptimisationPayments Check out their new checkout Replacing the clunky core checkout, the introduction of the lightening-fast GENE Checkout significantly enhanced OKA’s checkout UX. The addition of a new seamless navigation, express checkout options and cross sell functionality resulted in a 15% improvement in checkout conversion during peak trading 2023. IntegrationOptimisation Unleashing Search & Merch with Advanced Commerce OKA found its e-commerce match for Search & Merchandising in Advanced Commerce, and with the help of the GENE team rolled out in just 3 weeks – a platform record. The impact was instant – with the lightning fast GrapheneHC solution providing a turbocharged search solution and refined product merchandising across the UK and US, for both B2C and B2B customers. The result? Black Friday 2023 saw a 60% increase in user engagement in site search; all within a week of deploying Advanced Commerce. Suzie Perrott, Ecommerce Solution Specialist at GENE says: “Alongside our core objectives – technical stability and conversion – it’s been amazing to be able to translate the incredible OKA in store experience, online.” Duncan Copeland, Client Services Director at GENE says: “The enhancements we implemented for OKA before peak were transformative. By targeting site stability and UX quick wins, we were able to transform their digital experience in time for real impact.
