Bringing Stores Into the Fulfilment Mix

Giving staff the tools to manage online orders, redemptions, and fulfilment in-store.

Our Work

Project Type

Omnichannel Enablement

Services

Build

Sector

Food & Beverages

B2C

Platform

Adobe Commerce

Tech Stack

In-Store Tablet UI, Loyalty Integration, OMS

The Challenge

With stores playing a key role in the customer journey, Krispy Kreme needed to connect their digital orders with physical fulfilment, while enabling loyalty redemptions across channels.

Our Approach

We developed an in-store tablet interface for staff, allowing them to view and process online orders, manage inventory, and handle loyalty redemptions at the till. It became a key touchpoint in uniting digital and in-store journeys.

The Results

- Streamlined fulfilment between store and eCommerce - Increased loyalty redemptions and customer satisfaction - Reduced dependency on disconnected legacy tools

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL