Bringing Stores Into the Fulfilment Mix
Giving staff the tools to manage online orders, redemptions, and fulfilment in-store.
Our Work
Project Type
Omnichannel Enablement
Services
Build
Sector
Food & Beverages
B2C
Platform
Adobe Commerce
Tech Stack
In-Store Tablet UI, Loyalty Integration, OMS
The Challenge
With stores playing a key role in the customer journey, Krispy Kreme needed to connect their digital orders with physical fulfilment, while enabling loyalty redemptions across channels.
Our Approach
We developed an in-store tablet interface for staff, allowing them to view and process online orders, manage inventory, and handle loyalty redemptions at the till. It became a key touchpoint in uniting digital and in-store journeys.
The Results
- Streamlined fulfilment between store and eCommerce - Increased loyalty redemptions and customer satisfaction - Reduced dependency on disconnected legacy tools
