The Doughnut Builder That Delivers Delight

Letting customers customise their own box with drag-and-drop ease.

The Doughnut Builder That Delivers Delight

Letting customers customise their own box with drag-and-drop ease.
Project Type

Product Personalisation

Services

Build

Sector

Food & Beverages

B2C

Platform

Adobe Commerce

Tech Stack

Custom Builder UI, AJAX Interface, Live Inventory Sync

The Doughnut Builder That Delivers Delight

The Challenge

Customers wanted to create their own custom boxes, but the old UX was clunky, unclear, and mobile-unfriendly. Krispy Kreme needed a tool that made building boxes feel as sweet as the product inside.

Our Approach

We developed a drag-and-drop doughnut builder, allowing customers to browse available options, build their own dozen, and get a live preview of their order. All backed by real-time stock awareness and full mobile optimisation.

The Results

- Increased basket size for custom orders - Reduced drop-off during the product build journey - Strong engagement and positive user feedback

“GENE delivered the tech to match the brand - fast, flexible and completely joined up.”

“GENE delivered the tech to match the brand - fast, flexible and completely joined up.”

“GENE delivered the tech to match the brand - fast, flexible and completely joined up.”

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢
B2B eCommerce without the roadblocks
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