The Doughnut Builder That Delivers Delight
Letting customers customise their own box with drag-and-drop ease.
Our Work
Project Type
Product Personalisation
Services
Build
Sector
Food & Beverages
B2C
Platform
Adobe Commerce
Tech Stack
Custom Builder UI, AJAX Interface, Live Inventory Sync
The Challenge
Customers wanted to create their own custom boxes, but the old UX was clunky, unclear, and mobile-unfriendly. Krispy Kreme needed a tool that made building boxes feel as sweet as the product inside.
Our Approach
We developed a drag-and-drop doughnut builder, allowing customers to browse available options, build their own dozen, and get a live preview of their order. All backed by real-time stock awareness and full mobile optimisation.
The Results
- Increased basket size for custom orders - Reduced drop-off during the product build journey - Strong engagement and positive user feedback
