Replatforming for a Truly Connected Experience

Rebuilding the entire digital ecosystem to support ecommerce, loyalty and in-store fulfilment.

Our Work

Project Type

Digital Transformation

Services

Build, Transform

Sector

Food & Beverages

B2C

Platform

Adobe Commerce (Magento)

Tech Stack

Adobe Commerce, Custom Integrations, OMS, Loyalty, App API

The Challenge

Krispy Kreme’s digital operation needed a ground-up rebuild. Their existing setup couldn’t handle multi-channel fulfilment, real-time inventory, or loyalty tracking, and lacked a centralised eCommerce engine to support future growth.

Our Approach

We rebuilt the eCommerce platform using Adobe Commerce and integrated it with Krispy Kreme’s app, in-store systems and order management tools. This enabled seamless handoffs across web, mobile and physical locations, powering a truly omnichannel experience.

The Results

- Fully integrated eCommerce and store ecosystem - 4x increase in online sales YoY (£1.5M → £5M) - Stable, scalable infrastructure for future features

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL