Replatforming for a Truly Connected Experience

Rebuilding the entire digital ecosystem to support ecommerce, loyalty and in-store fulfilment.

Replatforming for a Truly Connected Experience

Rebuilding the entire digital ecosystem to support ecommerce, loyalty and in-store fulfilment.
Project Type

Digital Transformation

Services

Build, Transform

Sector

Food & Beverages

B2C

Platform

Adobe Commerce (Magento)

Tech Stack

Adobe Commerce, Custom Integrations, OMS, Loyalty, App API

Replatforming for a Truly Connected Experience

The Challenge

Krispy Kreme’s digital operation needed a ground-up rebuild. Their existing setup couldn’t handle multi-channel fulfilment, real-time inventory, or loyalty tracking, and lacked a centralised eCommerce engine to support future growth.

Our Approach

We rebuilt the eCommerce platform using Adobe Commerce and integrated it with Krispy Kreme’s app, in-store systems and order management tools. This enabled seamless handoffs across web, mobile and physical locations, powering a truly omnichannel experience.

The Results

- Fully integrated eCommerce and store ecosystem - 4x increase in online sales YoY (£1.5M → £5M) - Stable, scalable infrastructure for future features

“GENE delivered the tech to match the brand - fast, flexible and completely joined up.”

“GENE delivered the tech to match the brand - fast, flexible and completely joined up.”

“GENE delivered the tech to match the brand - fast, flexible and completely joined up.”

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.

GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢ GENE ⬢
B2B eCommerce without the roadblocks
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