Replatforming for a Truly Connected Experience
Rebuilding the entire digital ecosystem to support ecommerce, loyalty and in-store fulfilment.
Our Work
Project Type
Digital Transformation
Services
Build, Transform
Sector
Food & Beverages
B2C
Platform
Adobe Commerce (Magento)
Tech Stack
Adobe Commerce, Custom Integrations, OMS, Loyalty, App API
The Challenge
Krispy Kreme’s digital operation needed a ground-up rebuild. Their existing setup couldn’t handle multi-channel fulfilment, real-time inventory, or loyalty tracking, and lacked a centralised eCommerce engine to support future growth.
Our Approach
We rebuilt the eCommerce platform using Adobe Commerce and integrated it with Krispy Kreme’s app, in-store systems and order management tools. This enabled seamless handoffs across web, mobile and physical locations, powering a truly omnichannel experience.
The Results
- Fully integrated eCommerce and store ecosystem - 4x increase in online sales YoY (£1.5M → £5M) - Stable, scalable infrastructure for future features
