Tommee Tippee - GENE Commerce

Bottle prep & backend: Scaling parenthood at global scale

From sleepless nights to seamless checkout

Our Work

Tommee Tippee supports parents through the chaos of early childhood - we support Tommee Tippee through the chaos of global commerce.

This is a brand built on empathy, trust, and award-winning product design. But when it came to scaling their D2C operation, the tech stack didn’t match the ambition. Poor integrations, mobile friction, and platform instability were getting in the way.

That’s where we came in.

From a critical rescue project to a global growth partnership, we’ve helped Tommee Tippee evolve into a world-class digital commerce brand, with stable infrastructure, smarter UX, and customer journeys that actually work for exhausted new parents.

Sector

B2C

Home & Kitchen

Platform

Adobe Commerce (multi-site, multi-region)

Client Testimonial

“The biggest difference with GENE is that they build properly. We stopped fighting the tech and started focusing on growth.”

The Highlights

Integrated express checkout for mobile wallet speed
Built a flexible subscription engine for repeat essentials
Designed a bundle builder to guide new parents by life stage
Reimagined product pages to inform and convert
Developed a self-service returns portal with Hermes (Evri)
Scaled platform across 40+ sites in 4 regions
Integrated Adobe Target, Analytics, and broader Adobe Suite
Embedded CRO into the global development roadmap

The Highlights

Integrated express checkout for mobile wallet speed
Built a flexible subscription engine for repeat essentials
Designed a bundle builder to guide new parents by life stage
Reimagined product pages to inform and convert
Developed a self-service returns portal with Hermes (Evri)
Scaled platform across 40+ sites in 4 regions
Integrated Adobe Target, Analytics, and broader Adobe Suite
Embedded CRO into the global development roadmap

The Highlights

The Ongoing Impact

Our work with Tommee Tippee laid the foundations for a more scalable, customer-focused D2C business, from checkout innovation to global infrastructure.

By stabilising their core platform, introducing CRO into their roadmap, and delivering features shaped around real parenting journeys, we helped evolve their ecommerce from functional to exceptional.

It’s a partnership we’re proud of and a platform built to grow.

The Ongoing Impact

Our work with Tommee Tippee laid the foundations for a more scalable, customer-focused D2C business, from checkout innovation to global infrastructure.

By stabilising their core platform, introducing CRO into their roadmap, and delivering features shaped around real parenting journeys, we helped evolve their ecommerce from functional to exceptional.

It’s a partnership we’re proud of and a platform built to grow.