Global Multi-Site Support & Innovation

Supporting a complex Adobe Commerce setup across 40+ sites and four international markets.

Our Work

Project Type

Internationalisation & Strategic Growth

Services

Run, Grow, Digital Transformation

Sector

Parenting

B2C

Platform

Adobe Commerce

Tech Stack

Adobe Experience Manager, Adobe Target, Adobe Analytics, Multi-store Config

The Challenge

Tommee Tippee needed a trusted partner to manage and evolve their Adobe Commerce presence across 40+ sites in the UK, US, AU, and FR. From stabilising the original AEM integration to scaling global performance, the challenge was both technical and strategic.

Our Approach

We became the brand’s global eCommerce partner, stabilising the infrastructure and rolling out improvements across markets. We embedded CRO principles into the roadmap, integrated Adobe products like Target and Analytics, and helped shape the broader D2C strategy.

The Results

- Stable, scalable multi-site setup - Integrated CRO and personalisation tooling - Global roadmap in continuous motion

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL