Custom Subscription Solution

Helping new parents set-and-forget their essentials through a tailored subscription experience.

Our Work

Project Type

Subscription Build

Services

Build, Grow

Sector

Parenting

B2C

Platform

Adobe Commerce

Tech Stack

Braintree, Custom Subscription Engine

The Challenge

For parents, the ability to receive regular deliveries of essential items, from nappy bags to wipes, is a game-changer. But Tommee Tippee had no out-of-the-box solution that matched the flexibility their audience needed. They needed a custom subscription flow that was simple, clear and mobile-friendly.

Our Approach

We built a custom subscription engine, tightly integrated with Braintree, enabling customers to start, pause, cancel and update their subscriptions in just a few clicks. Features included contextual FAQs, barrier-free cancellation, and smart upsell prompts, all geared toward improving retention and customer satisfaction.

The Results

- New revenue stream with recurring orders - Reduced churn thanks to user-first design - Increased LTV and subscription uptake

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL