Express Checkout Overhaul

Bringing speed and simplicity to Tommee Tippee’s mobile checkout journey.

Our Work

Project Type

Checkout Optimisation

Services

Build, Run

Sector

Parenting

B2C

Platform

Adobe Commerce

Tech Stack

Apple Pay, Google Pay, Braintree

The Challenge

Tommee Tippee’s audience is predominantly mobile-first, with over 80% of site traffic coming from handheld devices. Yet their checkout wasn’t optimised for speed or convenience. No support for mobile wallets. No express options. And too many clicks before purchase. The experience was out of sync with customer expectations.

Our Approach

We implemented a mobile-first express checkout layer using Apple Pay and Google Pay, placing the options directly on the cart and top of the checkout flow. This removed barriers and allowed customers to complete purchases in just a few taps. All changes were implemented through our composable checkout architecture, ensuring stability and flexibility for future enhancements.

The Results

- Significant drop in checkout abandonment - Faster mobile conversion - Seamless integration with Braintree and existing payment stack

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL