Express Checkout Overhaul
Bringing speed and simplicity to Tommee Tippee’s mobile checkout journey.
Our Work
Project Type
Checkout Optimisation
Services
Build, Run
Sector
Parenting
B2C
Platform
Adobe Commerce
Tech Stack
Apple Pay, Google Pay, Braintree
The Challenge
Tommee Tippee’s audience is predominantly mobile-first, with over 80% of site traffic coming from handheld devices. Yet their checkout wasn’t optimised for speed or convenience. No support for mobile wallets. No express options. And too many clicks before purchase. The experience was out of sync with customer expectations.
Our Approach
We implemented a mobile-first express checkout layer using Apple Pay and Google Pay, placing the options directly on the cart and top of the checkout flow. This removed barriers and allowed customers to complete purchases in just a few taps. All changes were implemented through our composable checkout architecture, ensuring stability and flexibility for future enhancements.
The Results
- Significant drop in checkout abandonment - Faster mobile conversion - Seamless integration with Braintree and existing payment stack
