Custom Bundle Builder
Helping Tommee Tippee support new parents with smarter product recommendations and curated offers.
Our Work
Project Type
Product Personalisation
Services
Build, Grow
Sector
Parenting
B2C
Platform
Adobe Commerce
Tech Stack
Custom Bundle Builder, Braintree, UX Enhancements
The Challenge
Parents don’t always shop by product - sometimes they shop by parenting stage. But Tommee Tippee’s product layout didn’t reflect that. Shoppers wanted an easier way to get everything they needed for feeding, sleeping, or cleaning, without hunting through every category page.
Our Approach
We designed and built a bespoke Bundle Builder tool that guides parents through curated product sets based on their child’s age or milestone. The tool included smart prompts, discount logic, and education points to help guide decision-making without overwhelm. The result? A confident customer and a stronger cart.
The Results
- Increased average order value - Reduced friction in product discovery - Stronger brand connection through helpful UX
