Custom Bundle Builder

Helping Tommee Tippee support new parents with smarter product recommendations and curated offers.

Our Work

Project Type

Product Personalisation

Services

Build, Grow

Sector

Parenting

B2C

Platform

Adobe Commerce

Tech Stack

Custom Bundle Builder, Braintree, UX Enhancements

The Challenge

Parents don’t always shop by product - sometimes they shop by parenting stage. But Tommee Tippee’s product layout didn’t reflect that. Shoppers wanted an easier way to get everything they needed for feeding, sleeping, or cleaning, without hunting through every category page.

Our Approach

We designed and built a bespoke Bundle Builder tool that guides parents through curated product sets based on their child’s age or milestone. The tool included smart prompts, discount logic, and education points to help guide decision-making without overwhelm. The result? A confident customer and a stronger cart.

The Results

- Increased average order value - Reduced friction in product discovery - Stronger brand connection through helpful UX

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL