Product Page Experience Optimisation
Designing differentiated PDPs to better support decision-making across Tommee Tippee’s catalogue.
Our Work
Project Type
UX Optimisation
Services
Grow
Sector
Parenting
B2C
Platform
Adobe Commerce
Tech Stack
Custom PDP Templates, Content Modules
The Challenge
Tommee Tippee’s products range from simple accessories to high-consideration items. But their product detail pages (PDPs) all followed the same layout. That meant missed opportunities to inform, persuade and guide, especially for new parents who needed extra context.
Our Approach
We introduced flexible PDP templates tailored to different product types. These layouts allowed the team to showcase essential content, answer common questions, and visually support product education, all without sacrificing performance or speed.
The Results
- Higher PDP engagement and scroll depth - Increased PDP-to-cart conversion rate - Better experience for first-time buyers
