Product Page Experience Optimisation

Designing differentiated PDPs to better support decision-making across Tommee Tippee’s catalogue.

Our Work

Project Type

UX Optimisation

Services

Grow

Sector

Parenting

B2C

Platform

Adobe Commerce

Tech Stack

Custom PDP Templates, Content Modules

The Challenge

Tommee Tippee’s products range from simple accessories to high-consideration items. But their product detail pages (PDPs) all followed the same layout. That meant missed opportunities to inform, persuade and guide, especially for new parents who needed extra context.

Our Approach

We introduced flexible PDP templates tailored to different product types. These layouts allowed the team to showcase essential content, answer common questions, and visually support product education, all without sacrificing performance or speed.

The Results

- Higher PDP engagement and scroll depth - Increased PDP-to-cart conversion rate - Better experience for first-time buyers

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL