SkateHut - GENE Commerce

Wheels, wallets & winning UX

Where commerce meets custom builds and checkouts that soar

Our Work

SkateHut sells speed, style and self-expression, but delivering that kind of freedom online requires precision behind the scenes.

We’ve partnered with SkateHut to evolve their Adobe Commerce platform into a fast, flexible, and conversion-ready machine. From custom skateboard and scooter builders to mobile-first checkout and bundle logic, this is eCommerce with edge.

It’s a platform that can handle flash sales, fan drops and full custom builds, with zero lag and no compromises.

Sector

B2C

Sports & Lifestyle

Platform

Adobe Commerce

Client Testimonial

“GENE helped us turn a wishlist of features into a rock-solid reality. We stopped firefighting and started scaling.”

The Highlights

Rebuilt checkout for speed, mobile performance, and wallet integrations
Developed custom skateboard and scooter builders with compatibility logic
Launched dynamic product bundling with upsell incentives
Improved infrastructure to stay stable during peak traffic
Supported fast-paced merchandising with flexible frontend enhancements

The Highlights

Rebuilt checkout for speed, mobile performance, and wallet integrations
Developed custom skateboard and scooter builders with compatibility logic
Launched dynamic product bundling with upsell incentives
Improved infrastructure to stay stable during peak traffic
Supported fast-paced merchandising with flexible frontend enhancements

The Highlights

The Highlights

The Ongoing Impact

SkateHut continues to push what a youth-focused, high-volume D2C brand can do with Adobe Commerce. With custom builders, fast checkout and a platform that’s up for anything, they’re proof that performance and personality can ride side by side.

This is what Level 5 looks like, even when it’s wearing grip tape.

The Ongoing Impact

SkateHut continues to push what a youth-focused, high-volume D2C brand can do with Adobe Commerce. With custom builders, fast checkout and a platform that’s up for anything, they’re proof that performance and personality can ride side by side.

This is what Level 5 looks like, even when it’s wearing grip tape.

The Ongoing Impact

The Ongoing Impact

Explore the Projects

From Pop Shuvits to Performance Tuning, here’s what we’ve built together.

Ready for Anything: Performance Under Pressure

Keeping SkateHut stable and speedy during sales surges and seasonal campaigns.

Ready for Anything: Performance Under Pressure

Ready for Anything: Performance Under Pressure

Ready for Anything: Performance Under Pressure

Scooters, Your Way

Applying builder logic to scooters for a seamless, DIY custom ride experience.

Scooters, Your Way

Scooters, Your Way

Scooters, Your Way

Build Your Own Board

Letting riders customise their dream setup with real-time visuals and compatibility logic.

Build Your Own Board

Build Your Own Board

Build Your Own Board

Bundles That Roll Together and Convert Better

Encouraging bigger baskets with smarter, incentive-driven product bundles.

Bundles That Roll Together and Convert Better

Bundles That Roll Together and Convert Better

Bundles That Roll Together and Convert Better

Checkout That Keeps Up With the Crowd

Streamlining the SkateHut checkout for speed, mobile conversion, and seasonal resilience.

Checkout That Keeps Up With the Crowd

Checkout That Keeps Up With the Crowd

Checkout That Keeps Up With the Crowd

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Let's talk!

Want to know how to build fast, flex and scale in style?

Let's talk!

Want to know how to build fast, flex and scale in style?

Let's talk!

Want to know how to build fast, flex and scale in style?

Let's talk!

Want to know how to build fast, flex and scale in style?

Email us

[email protected]

[email protected]

About Us

Our Expertise

Products & Innovation

Platforms & Technology

Payments & Checkout

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© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL

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