The one-stop shop for skate, scoot, BMX, clothing and footwear ConversionUser ExperienceCheckout DesignShippingIntegrationReplatforming What a ride! SkateHut is an exciting one-stop shop for skate, scoot, BMX, clothing and footwear retailer, founded in 2005 after a family trip to the US helped the founders spot a gap in the market. They chose us to help them with a replatform to Adobe Commerce (Magento 2). Armed with requirements, hopes and dreams, we started our work to make them THE destination for all things skate! It’s been a ride! Replatforming Replatforming to Adobe Commerce Cloud We kicked off our partnership with SkateHut by replatforming their site to Adobe Commerce Cloud from their previous platform, blubolt. We focused on information architecture, attributes, filtering, PLP, PDP and checkout flow, successfully migrating tens of thousands of SKUs. We then integrated the site with key operational processes such as ERP, PIM, fulfilment, shipping, analytics, payments and loyalty. A big job. And a good job too! User Experience Custom skateboard builder We built a custom skateboard builder so that customers can combine various elements for a complete skateboard purchase. Built on ReactJS for quick data transfer between the front and back end, the builder is enjoyable to use and useful to browse SkateHut ’s catalogue. This headless build includes logic compatibility to ensure only appropriate products are combined, as well as an admin area to adapt the logic as new products come in. Checkout Design React-based single page checkout Nothing says “Buy Now” like a fast, no-nonsense single page checkout page. Built on ReactJS for speed and performance, the checkout conveniently bundles express checkout options, basket editing, login, delivery options and payment information, resulting in higher conversion rates and enhanced customer experience. Checkout Design Quick add to cart Quick Add-to-cart functionality helps users get to purchase quicker. To do this, we designed a PLP with product variants in grid view on every product card. This provides a consistent and convenient experience as users fill the baskets for further consideration, or purchase. Integration Third Party Integration Working with third party integrations enables merchants to pick and choose the best functionality across the whole customer experience. We integrated SkateHut ’s Magento platform with partners such as Akeneo (PIM), Adyen (Payments), Klevu (Search), ShipperHQ (Shipping) and Klarna (BNPL) Checkout DesignShipping Click & Collect Integration via Collect Plus Who can wait for new trainers? We implemented a Click and Collect option on the checkout page, bringing thousands of collection points across the country, thanks to an integration with CollectPlus. User Experience Product Detail Pages We introduced some optimisations to the PDP, including zoom, allowing users to explore textures and detail, in order to improve conversion rates and decrease returns. Do those shoes look fantastic, or what? Conversion Urgency Messaging Urgency messaging avoids disappointment by alerting users of items likely to become OOS. Based on easily configurable rules, urgency messaging not only helps users, it dramatically improves conversion rates too!
