Project Type
Product Bundling
Services
Build, Grow
Sector
Sports & Lifestyle
B2C
Platform
Adobe Commerce
Tech Stack
Custom Bundle Logic, Dynamic Pricing, UX Enhancements
The Challenge
Customers buying boards and scooters often needed protective gear and accessories, but there was no structured way to guide or incentivise these add-ons.
Our Approach
We built a custom bundle experience that groups complementary items like helmets, pads, and tools into upgradeable packs. With real-time pricing updates and progress prompts, the feature turned browsing into building, and boosted average order value without the hard sell.
The Results
- Increased attach rate on accessories - Higher AOV across all bundles - Easier navigation for first-time buyers
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