Bundles That Roll Together and Convert Better

Encouraging bigger baskets with smarter, incentive-driven product bundles.

Our Work

Project Type

Product Bundling

Services

Build, Grow

Sector

Sports & Lifestyle

B2C

Platform

Adobe Commerce

Tech Stack

Custom Bundle Logic, Dynamic Pricing, UX Enhancements

The Challenge

Customers buying boards and scooters often needed protective gear and accessories, but there was no structured way to guide or incentivise these add-ons.

Our Approach

We built a custom bundle experience that groups complementary items like helmets, pads, and tools into upgradeable packs. With real-time pricing updates and progress prompts, the feature turned browsing into building, and boosted average order value without the hard sell.

The Results

- Increased attach rate on accessories - Higher AOV across all bundles - Easier navigation for first-time buyers

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL