Build Your Own Board

Letting riders customise their dream setup with real-time visuals and compatibility logic.

Build Your Own Board

Letting riders customise their dream setup with real-time visuals and compatibility logic.

Project Type

Product Builder

Services

Build

Sector

Sports & Lifestyle

B2C

Platform

Adobe Commerce

Tech Stack

Custom Skateboard Builder, Live Preview, Logic-Based Compatibility

Clients

Build Your Own Board

The Challenge

Skateboarders want full control over their setup, from decks to grip tape. SkateHut needed a visual, interactive way to let users build custom boards without worrying about parts clashing or pricing confusion.

Our Approach

We designed a full-featured skateboard builder tool that guides users through each component choice, filters compatible parts automatically, and updates pricing as they go. Visual previews and educational prompts made the tool accessible even for beginners.

The Results

- Increased custom board sales - Higher engagement and session duration - More confident customers, fewer returns

“GENE’s technical ability is second to none. They’ve probably forgotten more about Magento than most people ever know.”

Learn More

Learn More

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.