Scooters, Your Way

Applying builder logic to scooters for a seamless, DIY custom ride experience.

Scooters, Your Way

Applying builder logic to scooters for a seamless, DIY custom ride experience.
Project Type

Product Builder

Services

Build

Sector

Sports & Lifestyle

B2C

Platform

Adobe Commerce

Tech Stack

Custom Scooter Builder, Component Logic, Real-Time Pricing

Scooters, Your Way

The Challenge

Like boards, scooters are personal, and riders wanted to mix and match bars, decks, forks and wheels. SkateHut needed a structured way to turn that demand into a seamless buying experience.

Our Approach

We developed a scooter builder using the same modular, logic-based approach as the skateboard tool. Customers could customise every element of their ride with the confidence that all parts would work together, and see exactly how their build would perform and cost.

The Results

- More custom scooter builds - Stronger engagement from returning customers - Fewer compatibility-related customer service queries

“GENE helped us turn a wishlist of features into a rock-solid reality. We stopped firefighting and started scaling.”

“GENE helped us turn a wishlist of features into a rock-solid reality. We stopped firefighting and started scaling.”

“GENE helped us turn a wishlist of features into a rock-solid reality. We stopped firefighting and started scaling.”

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