Checkout That Keeps Up With the Crowd

Streamlining the SkateHut checkout for speed, mobile conversion, and seasonal resilience.

Our Work

Project Type

Checkout Optimisation

Services

Build, Grow

Sector

Sports & Lifestyle

B2C

Platform

Adobe Commerce

Tech Stack

Custom Checkout UX, Apple Pay, Google Pay, Performance Enhancements

The Challenge

SkateHut’s young, mobile-first customer base expects a slick, friction-free checkout experience. But their previous setup was slow, cluttered, and struggled during traffic spikes, especially around promotions and peak sales periods.

Our Approach

We rebuilt the checkout experience with simplicity and speed in mind. This included optimising form flows, reducing steps to payment, and integrating mobile wallets like Apple Pay and Google Pay. The result was a checkout journey that felt intuitive on every device, and robust under pressure.

The Results

- Faster checkout completion on mobile - Reduced drop-off at payment stage - Stable performance during peak trading

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL