Project Type
Checkout Optimisation
Services
Build, Grow
Sector
Sports & Lifestyle
B2C
Platform
Adobe Commerce
Tech Stack
Custom Checkout UX, Apple Pay, Google Pay, Performance Enhancements
The Challenge
SkateHut’s young, mobile-first customer base expects a slick, friction-free checkout experience. But their previous setup was slow, cluttered, and struggled during traffic spikes, especially around promotions and peak sales periods.
Our Approach
We rebuilt the checkout experience with simplicity and speed in mind. This included optimising form flows, reducing steps to payment, and integrating mobile wallets like Apple Pay and Google Pay. The result was a checkout journey that felt intuitive on every device, and robust under pressure.
The Results
- Faster checkout completion on mobile - Reduced drop-off at payment stage - Stable performance during peak trading
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