Ready for Anything: Performance Under Pressure

Keeping SkateHut stable and speedy during sales surges and seasonal campaigns.

Our Work

Project Type

Performance Tuning

Services

Run

Sector

Sports & Lifestyle

B2C

Platform

Adobe Commerce

Tech Stack

Infrastructure Optimisation, Edge Caching, Monitoring

The Challenge

Seasonal campaigns, influencer spikes, and weekend sales brought traffic surges that sometimes outpaced the platform, risking downtime and poor UX at critical moments.

Our Approach

We introduced targeted performance upgrades, including edge caching, infrastructure tuning, and active monitoring. This gave SkateHut the stability and speed they needed to promote freely, without worrying about the site holding up.

The Results

- Zero downtime during high-traffic campaigns - Improved site speed across mobile and desktop - 3.5% increase in conversion during key periods

Our Clients

© 2025 Gene Commerce Ltd | 20 Middle Street, Brighton, BN1 1AL

© 2025 Gene Commerce Ltd
20 Middle Street, Brighton, BN1 1AL