Ready for Anything: Performance Under Pressure

Keeping SkateHut stable and speedy during sales surges and seasonal campaigns.

Ready for Anything: Performance Under Pressure

Keeping SkateHut stable and speedy during sales surges and seasonal campaigns.
Project Type

Performance Tuning

Services

Run

Sector

Sports & Lifestyle

B2C

Platform

Adobe Commerce

Tech Stack

Infrastructure Optimisation, Edge Caching, Monitoring

Ready for Anything: Performance Under Pressure

The Challenge

Seasonal campaigns, influencer spikes, and weekend sales brought traffic surges that sometimes outpaced the platform, risking downtime and poor UX at critical moments.

Our Approach

We introduced targeted performance upgrades, including edge caching, infrastructure tuning, and active monitoring. This gave SkateHut the stability and speed they needed to promote freely, without worrying about the site holding up.

The Results

- Zero downtime during high-traffic campaigns - Improved site speed across mobile and desktop - 3.5% increase in conversion during key periods

“GENE helped us turn a wishlist of features into a rock-solid reality. We stopped firefighting and started scaling.”

“GENE helped us turn a wishlist of features into a rock-solid reality. We stopped firefighting and started scaling.”

“GENE helped us turn a wishlist of features into a rock-solid reality. We stopped firefighting and started scaling.”

Unlock the full potential of Adobe's commerce stack.

We’re one of only a handful of agencies worldwide dedicated to Adobe Commerce and Magento Open Source. We’ve delivered solutions for some of the most complex and high-growth businesses on the platform, from subscription pioneers to global B2B rollouts.

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B2B eCommerce without the roadblocks
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