eCommerce Strategy

Growth that’s aligned.
Not assumed.

Purposeful progress for serious eCommerce.

You can’t scale if you don’t know where you’re going.

We align your digital strategy with your commercial objectives, building a solid, actionable plan to drive growth, improve performance, and unlock new opportunities.

We integrate strategy into the fabric of your platform, ensuring every technical decision, user journey, and feature delivery is aligned with your business goals.

We align your digital strategy with your commercial objectives, building a solid, actionable plan to drive growth, improve performance, and unlock new opportunities.

We integrate strategy into the fabric of your platform, ensuring every technical decision, user journey, and feature delivery is aligned with your business goals.

Need strategic direction?

What we strategise:

1
Business Strategy
Align tech & goals to drive growth.
2
Platform Optimisation
Make your platform work harder.
3
Growth Roadmap
Prioritise what moves the needle.
4
Omnichannel Strategy
Unified touchpoints & seamless UX.

1
Business Strategy
Align tech & goals to drive growth.
2
Platform Optimisation
Make your platform work harder.
3
Growth Roadmap
Prioritise what moves the needle.
4
Omnichannel Strategy
Unified touchpoints & seamless UX.

Why GENE?

Real-world expertise

We’ve supported scaling brands across B2B and B2C with strategy grounded in solid experience and proven delivery.

Strategy that evolves with you

Our strategies develop alongside your business, keeping you focused on the right priorities at every stage.

Clear plans, collaborative execution

Our teams help implement the strategies, ensuring your roadmap translates into real, measurable outcomes.

Commercially aligned, not agency-led

We focus on what drives your business forward, so every recommendation is tied to impact, not just activity.

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

Trusted by ambitious brands since 2013

Featured Case Studies

Pads, plans and platform performance

Discrete products. Bold ambition. Seamless commerce.

Luxury looks effortless. The tech behind it should too.

Timeless design meets real-time commerce

Behind the glaze: Sweet UX, serious infrastructure

Delivering the digital platform that keeps Krispy Kreme running hot

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Migrations & Replatforming

Web Builds

B2B

Frontend

Integrations

Products & Innovation

Payments

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Upgrades & Patches

Unlimited Support

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Strategy

CRO & UX

Roadmapping

Data & Insights

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Migrations & Replatforming

Web Builds

B2B

Frontend

Integrations

Products & Innovation

Payments

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Upgrades & Patches

Unlimited Support

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Strategy

CRO & UX

Roadmapping

Data & Insights

We Build, Run and Grow exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Migrations & Replatforming

Web Builds

B2B

Frontend

Integrations

Products & Innovation

Payments

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Upgrades & Patches

Unlimited Support

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Strategy

CRO & UX

Roadmapping

Data & Insights

We Build, Run and Grow
exceptional eCommerce.

Build

Big ideas need solid foundations. We build eCommerce sites that wow, not just work.

Migrations & Replatforming

Web Builds

B2B

Frontend

Integrations

Products & Innovation

Payments

Run

Bugs, patches, late-night panics? Not your problem. Here’s how our team keeps yours covered 24/7.

Upgrades & Patches

Unlimited Support

Grow

Ideas shouldn’t sit on a backlog. Bring on new features, better experiences & bolder ideas.

Strategy

CRO & UX

Roadmapping

Data & Insights

Let’s Build a Strategy That Scales.

Ready to make your strategy work harder?

From high-level strategy to actionable, bite-sized roadmaps, we’ll help you move with confidence, clarity, and alignment.

Let’s Build a Strategy That Scales.

Ready to make your strategy work harder?

From high-level strategy to actionable, bite-sized roadmaps, we’ll help you move with confidence, clarity, and alignment.

Let’s Build a Strategy That Scales.

Ready to make your strategy work harder?

From high-level strategy to actionable, bite-sized roadmaps, we’ll help you move with confidence, clarity, and alignment.

Let’s Build a Strategy That Scales.

Ready to make your strategy work harder?

From high-level strategy to actionable, bite-sized roadmaps, we’ll help you move with confidence, clarity, and alignment.

Email us

[email protected]

About Us

Our Expertise

Products & Innovation

Platforms & Technology

Quick Links

Braintree Support Portal

Growth that’s aligned.Not assumed.

Purposeful progress for serious eCommerce.

You can’t scale if you don’t know where you’re going.

Need strategic direction?

Need strategic direction?

Need strategic direction?

Need strategic direction?

What we strategise:

1

Business Strategy

Align tech & goals to drive growth.

2

Platform Optimisation

Make your platform work harder.

3

Growth Roadmap

Prioritise what moves the needle.

4

Omnichannel Strategy

Unified touchpoints & seamless UX.

1

Business Strategy

Align tech & goals to drive growth.

2

Platform Optimisation

Make your platform work harder.

3

Growth Roadmap

Prioritise what moves the needle.

4

Omnichannel Strategy

Unified touchpoints & seamless UX.

Why GENE?

Real-world expertise

Strategy that evolves with you

Clear plans, collaborative execution

Commercially aligned, not agency-led

Featured Case Studies

Pads, plans and platform performance

Luxury looks effortless. The tech behind it should too.

Behind the glaze: Sweet UX, serious infrastructure

Featured Case Studies

Pads, plans and platform performance

Luxury looks effortless. The tech behind it should too.

Behind the glaze: Sweet UX, serious infrastructure

Featured Case Studies

Pads, plans and platform performance

Luxury looks effortless. The tech behind it should too.

Behind the glaze: Sweet UX, serious infrastructure

Featured Case Studies

Pads, plans and platform performance

Luxury looks effortless. The tech behind it should too.

Behind the glaze: Sweet UX, serious infrastructure

We Build, Run and Growexceptional eCommerce.

Build

Run

Grow

We Build, Run and Growexceptional eCommerce.

Build

Run

Grow

We Build, Run and Grow exceptional eCommerce.

Build

Run

Grow

We Build, Run and Growexceptional eCommerce.

Build

Run

Grow

Let’s Build a Strategy That Scales.

Ready to make your strategy work harder?

Let’s Build a Strategy That Scales.

Ready to make your strategy work harder?

Let’s Build a Strategy That Scales.

Ready to make your strategy work harder?

Let’s Build a Strategy That Scales.

Ready to make your strategy work harder?

[email protected]

[email protected]

Growth that’s aligned.
Not assumed.

We Build, Run and Grow
exceptional eCommerce.

We Build, Run and Grow
exceptional eCommerce.

We Build, Run and Grow
exceptional eCommerce.